Although the color authority Pantone announced Classic Blue as the color of the year for 2020, the fashion and makeup industries do not seem to agree. Whether it’s fashion runways, celebrity styles, street style outfits, or makeup products, they all seem to be embracing another color tone: taro purple!
Sweet and not cloying taro purple has replaced the classic blue, becoming a popular color in the fashion world. The ubiquitous taro purple is pleasing and durable in daily wear, sweet and fresh on the face. Do you have a reason not to love this light purple?
Max Mara SS20, Valentino SS20 Haute Couture, Givenchy SS20
The popularity of taro purple is definitely not exaggerated. As early as the 2020 Spring/Summer Fashion Week, its presence was frequently seen! Remember Max Mara’s “pink army”? One of the sets used this dreamy pink purple. Givenchy’s edgy style and Valentino Haute Couture’s romantic fairy series also feature elements of pink purple!
Apart from the runway, pink and purple have a higher exposure rate in fashion street snaps. Supermodels Kendall Jenner, Bella Hadid, and Rosie Huntington-Whiteley have all appeared in pink and purple outfits, whether it’s a bright and elegant evening gown or a casual and relaxed look, pink and purple can make them more radiant and attractive!
In the street snaps of fashionistas, pink-purple is also prominent, and the whole lavender total look is very common. Whether it’s an elegant fairy-like dress or a smart and intellectual suit, just adding lavender will instantly double the fashion sense of the entire outfit!
After seeing the above taro purple look, the camera turns to the world of makeup! Recently, Cara Delevingne attended the Hugo Boss 2020 autumn/winter show in a pink-purple suit paired with pink-purple eye makeup, receiving a lot of praise and becoming the focus of discussion at Milan Fashion Week. And everyone’s makeup goddess Rihanna has also attended Fenty Beauty events in a similar total look, showing that this “double purple” combination is indeed very popular!
Dior 5 Couleurs #167 $560; Dior 5 Couleurs #717 $560
Want to mimic Cara Delevingne and Riri’s lavender makeup look? You must get your hands on a pink-purple eyeshadow set. Dior’s Makeup Creative and Image Director, Peter Philips, has a keen eye. In the 2020 spring makeup collection and the latest Diorshow series, he introduced 5-color eyeshadows with purple as the theme. The former has richer and more vivid colors, making it easy to create a layered purple eye makeup look; while the latter mixes pink tones with a ginkgo leaf embossed pattern, sweet and practical!
Chantecaille Hummingbird Eye Quartets #Cool $670; THREE Dimensional Vision Eye Palette #08 $575
In addition to Dior, Chantecaille and THREE also have eyeshadow palettes mixed with purple. It is worth mentioning that Chantecaille’s limited edition eyeshadows are inspired by the colorful hummingbird feathers in the Amazon rainforest, hoping to draw attention to conservation efforts in the Amazon rainforest through cosmetics, which is quite meaningful!
