Makeup brand NARS’s founder François Nars once said, “Fragrance makes us dream.” Indeed, various scents can evoke different memories and associations for everyone. When you smell a fresh grassy scent, your soul naturally travels to the lush green nature; when you catch a sweet aroma, it feels like you’re in a dreamy candy kingdom. As you dream away, what scent is captivating you at this moment?
Perfume is not just a sensory enjoyment, it will also bring you a different mood. Tell a story with perfume, today, what kind of scene do you want to present in what country, what atmosphere, what situation?
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The usually quiet perfume industry has been full of excitement lately, with plenty of new surprises for perfume lovers both overseas and locally. Earlier this month, Chanel surprised everyone by announcing Margot Robbie as their newest perfume ambassador, releasing a series of new ads shortly after. Margot’s beauty and charm perfectly embody the unique personality of Gabrielle Chanel’s perfume.
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While another fashion brand, CELINE, does not let Chanel steal the spotlight, suddenly announced the upcoming launch of a new perfume without warning. It has been eight years since CELINE released a perfume, and just when everyone almost forgot that the brand once dabbled in the realm of perfumes, the talented Hedi Slimane decided to “return to the old business” with the brand, personally overseeing the creation of 11 new perfumes, full of surprises. The new perfumes naturally retain the genius’s signature rebellious, dark, rock style, with traditional designs in packaging, bottle shape, and fragrance, making everyone look forward to the arrival of the new works.
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The international perfume industry is full of surprises, and local perfume lovers have recently received new benefits! The popular London perfume brand Miller Harris has recently landed in Hong Kong, opening its first local store. Compared to traditional perfume brands, Miller Harris offers a stronger experiential and innovative experience. Perfumers draw inspiration from subtle details in life, such as a line of poetry from a novel or a bee in the garden, making the fragrance experience go beyond just the sense of smell!
After seeing the latest perfume news above, are you ready to get some new perfumes to build more dreamy escapes for yourself? Well! Now we bring you the new products of major brands, whether you want to instantly jump into the Italian seaside, be surrounded by blooming flowers, or enter a carefree utopia, it’s all up to you.
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Givenchy L’interdit EDT $480/35ml
Taboo perfume has always been Givenchy’s impressive flagship perfume. Now, perfumers Dominique Ropion, Anne Flipo, and Fanny Bal have collaborated to create a lighter version of this taboo scent. Combining white poppy, orange blossom, and jasmine makes the scent more delicate, while adding the solidity of patchouli and vetiver creates a contrasting sense of depth, making the fragrance more refined.
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ELIE SAAB Le Parfum Royal EDP $730/50ml
Similarly reinterpreting the classic perfume, ELIE SAAB introduces a new breakthrough for its classic work, ELIE SAAB Le Parfum, with the launch of the new Le Parfum Royal. Bringing in the apprentice of Le Parfum perfumer Francis Kurkdjian, the classic orange blossom and patchouli scents are re-blended. The top notes include Italian green tangerine essential oil, leading to the noble floral main notes of Lebanese orange blossom, Turkish rose, and Bulgarian rose, presenting an elegant and sophisticated texture.
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NARCISO Rouge EDT $650/50ml
The cubic perfume bottle exudes a bright crimson color, giving off a mysterious and powerful feeling. The musk main notes are complemented by lily and rose, while the Lingling tonka bean and black and white cedar bring a lively woody tone, adding a touch of seductive sensuality to the mysterious allure, reinterpreting the charm of modern women.
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MIU MIU Twist EDP $800/50ml
Named after the Twist, the new Miu Miu fragrance brings together seemingly conflicting yet unexpectedly harmonious elements, creating a scent that is both sophisticated and irresistibly alluring. Starting with vibrant notes of green bergamot and apple blossom, it transitions into a rich base of pink amber and cedarwood, creating a multi-dimensional woody fragrance that exudes passion and elegance, with an irresistible allure.
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Ferragamo AMO Flowerful EDT $760/50ml
With a colorful theme of fresh flowers, this fragrance showcases a girl’s passionate and optimistic personality through lively and fresh floral and fruity notes. The top notes include blackcurrant and yuzu flower; the heart notes consist of gentle plum blossom, lily of the valley, and pink peony; finally, it concludes with the freshness of vanilla orchid and musk, inviting you to explore a dreamy garden in full bloom together with its scent.
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Nina Ricci Les Sorbets de Bella EDT $670/ 50ml
When perfume is more than just a scent, but an overall artistic conception, the packaging design of the perfume becomes crucial. Nina Ricci’s latest Snow Pop fragrance series is presented in three soft pink shades, combined with a matte ice-like fruit shape, giving a fresh and refreshing first impression. Among them, the pistachio green Bella fragrance blends fresh notes of green orange, grapefruit, rhubarb, and pomegranate, combined with the green leaf fragrance of violet and shiso leaf, feeling more natural.
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Van Cleef & Arpels Santal Blanc EDP $1,300/75ml
Perfumer Michel Almairac reinterprets the classic Collection Extraordinaire series, replacing the bottle with a pure white lacquer representing purity, softness, and balance, giving it a more elegant feel. In terms of fragrance, New Caledonian sandalwood is added to add depth to the overall scent. In addition to sandalwood, citrus, musk, and milk are also included to express a creamy, smooth, and delicate sensation.
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Lanvin A Girl in Capri $490/50ml
Directly naming the new perfume “A girl in Capri” is clearly meant to take you on a trip to the small island of Capri in Italy through its scent. The fragrance opens with lemon essential oil, followed by the power of pink pepper. The main notes are based on white flowers, a mix of grapefruit flower and orange blossom unexpectedly creating a delicate sea breeze scent. The base notes use driftwood, like the floating wood that has been drifting for years by the sea, constructing the entire picture of the Italian seaside through scent.
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Coach Floral Blush EDP $680/50ml
The creative inspiration comes from the iconic scent of tea rose, combined with the brand’s carefree attitude, creating a relaxed and pleasant atmosphere. The cheerful and lively top notes are composed of goji berries and grapefruit, while the heart notes exude a delicate peony and sweet peach scent, finishing with sensual white wood and musk, creating a sense of freedom without burden!
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GUCCI Flora Emerald Gardenia EDT $680/50ml
The bottle is designed with a classic hexagonal shape inspired by FLORA Gardenia, and features a fresh and refreshing green tone symbolizing new beginnings. Its scent is as delightful as its color, with a base of soft woody notes layered with a variety of fruity and floral notes. The top notes are a refreshing blend of pear, lemon, and watermelon, while the heart notes are dominated by floral scents such as gardenia, carnation, and lotus, with a base of sandalwood, cedarwood, and musk.