Bvlgari recently launched the “Eternal Life, Eternal Rebirth” promotional campaign, elegantly starring global brand ambassadors Anne Hathaway, Zendaya, and Liu Yifei. A series of behind-the-scenes footage further showcases the confidence and style of the Bvlgari Aeterna collection.
In these behind-the-scenes, the actresses shine in interpreting the new Bvlgari Aeterna series, the brand’s most extraordinary high jewelry collection to date. In the Roman-themed setting, they showcase different facets, experiencing moments of self-awareness and constant reinvention. They also share their views on the “Everlasting, Eternal Rebirth” promotional campaign in the behind-the-scenes video. Zendaya points out that the concept of celebrating women’s constant change and growth, becoming a better version of themselves, resonates with her, aligning perfectly with her experiences of rebirth through portraying different roles. Anne Hathaway shares the unique qualities that stand out during rebirth: kindness, patience, curiosity, imagination, open-mindedness, and gratitude. Liu Yifei expresses her confidence in reshaping herself into any role and looks forward to pouring all her efforts and passion into the next performance. Drawing endless inspiration from Rome, Bvlgari combines unparalleled jewelry craftsmanship and gemstone knowledge to continuously create extraordinary jewelry and watch masterpieces that blend outstanding design and brand characteristics, perfectly embodying the theme of “Everlasting, Eternal Rebirth.”
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