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April 16, 2024

Boucheron celebrates the 20th anniversary of the Quatre series with the launch of commemorative new pieces.

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The story of Quatre began with a ring launched in 2004. Today, 20 years later, the Quatre series cleverly combines 4 classic patterns from Boucheron and 3 colors of gold, becoming a masterpiece of the brand’s jewelry. To celebrate the 20th anniversary of the series, Boucheron has endlessly combined the distinctive elements of the Quatre series, creating rings and bracelets that can be mixed and matched at will. In the brand’s new campaign “Never Enough,” brand ambassadors Alexa Chung, Mila Al Zahrani, Han Shaoyi, Rola, and Zhou Dongyu once again showcase the latest styles, allowing Quatre series jewelry to create endless surprises through combinations.

The new Quatre Classique series gives a fresh look to classic designs. The creative workshop meticulously designs four intricately structured jewelry pieces, including two necklaces, a pair of pendant earrings, and the highlight of the anniversary, the Quatre ribbon. The versatile Quatre ribbon can be worn in 7 different ways, transforming into 2 necklaces, 1 belt, 3 bracelets, and 1 hair accessory. To achieve the desired flexibility, the brand’s craftsmen build upon the sturdy design foundation, hand-assembling over 100 components while maintaining the unique style of the Quatre series. The two new Quatre Radiant series necklaces feature the same articulated structure, with each distinctive element carefully set with uniquely cut diamonds. The Clou de Paris Parisian motif, Grosgrain ribbon straight line engraving, Double Godron concentric circles, and precisely arranged diamonds cleverly intertwine, creating a dazzling and captivating look.

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