Van Cleef & Arpels, in collaboration with French artist Alexandre Benjamin Navet, winner of the 2017 Grand Prix Design Parade Toulon sponsored by the brand, has erected an art installation at Landmark Atrium from now until April 28, bringing a vibrant floral imagery to Central. The buildings of Landmark in Central have undergone a transformation, becoming a giant canvas for artists to freely unleash their creative imagination. Navet uses his distinctive style of colorful patterns to outline a dreamy world, inviting the public to discover surprises in this enchanting space.
This collaboration project highlights the determination of Central Land to connect with the Central community through art. Van Cleef & Arpels joins hands with Central Land to create an immersive experience in the garden, blending art and nature, reflecting both parties’ commitment to promoting art and sharing with the public. Since its founding in 1906, the transformation of natural beauty has always been an important source of inspiration for Van Cleef & Arpels. Starting from this fertile soil of imagination, Alexandre Benjamin Navet combines the family’s passion for the plant world with his own pursuit of colorful compositions, sparking a brilliant array of sparks. Drawing inspiration from the family’s creative style, Navet designs multiple immersive installation artworks, interpreting the joy of spring blossoms. Visitors passing through Central Hong Kong will be able to stroll through the gardens depicted by the artist.
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