Fred opened a new boutique on the first floor of the iconic luxury shopping mall Lee Garden One in Causeway Bay, showcasing the brand’s love for the sunshine and ocean of southern France. Founded by Fred Samuel in 1936, Fred is known for its creatively bold jewelry. Fred Samuel, known as the “creative modern jeweler,” his precious and extraordinary designs reflect his personality and vision. From his endless love for light to his firm spirit of enjoying life (joie de vivre), Fred has become the “Sunshine Jeweler.” This unique identity carries the inspiration of the French Riviera and shines in the brand new boutique.
The new store embodies the founder’s eternal love for the coast, allowing customers to feel as if they are in the south of France, enjoying the romantic beauty of the sunset where the sea meets the sky. The interior design uses a gradient of blue tones, presenting the deep blue Mediterranean sea to the azure sky of summer. The brand’s iconic rose gold arch creates an atmosphere of exquisite elegance. As the rich and varied blue coastline connects with the land, the earthy and beach tones on the walls and carpets evoke the picturesque scenery of the azure coast. The exclusive VIP room provides customers with a private space to enjoy premium service and comfortably choose their favorite products. The Fred boutique cleverly embodies the brand’s bold innovation and enjoyment of life through the visual effects of the beach and shimmering waves.
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