Boucheron unveils a new campaign “We are one,” telling 8 touching romantic stories, each depicting the joy brought by fate. 5 new campaign photos showcase the brand’s perfectly matched jewelry. This year, Boucheron’s classic collection has added 3 new Quatre Radiant necklaces, short necklaces, and bracelets, the dazzling jewelry complementing the wearer’s captivating charm.
Boucheron’s unique Quatre design naturally fits the body’s contours, with craftsmen carefully crafting and hand-assembling over 100 components. The polished components are set with sparkling diamonds, then individually polished and finished. As the necklace is composed of two parts, the manufacturing process is even more complex, with craftsmen using specially designed vertical moving mechanisms to achieve this exquisite piece of jewelry. In addition, the classic Quatre series is adorned with monochrome diamonds, with each distinctive design element featuring unique diamond cuts to highlight the craftsmen’s exquisite craftsmanship. The Quatre Radiant series features two rings celebrating the Clou de Paris Parisian motif. This classic design from 1911 pays tribute to the cobblestone streets of Paris, making the combination of wearing them more fashionable and instantly becoming the center of attention.
