From Sweden, BYREDO, with its creativity, artistic sense, and deep connection to the aesthetics of life, combined with minimalist packaging and unique fragrances that exude a Nordic vibe, has become a popular fragrance brand in recent years. Founder Ben Gorham is constantly exploring creativity and now leads BYREDO to break free from the confines of fragrance, venturing into the world of high-end jewelry for the first time!
Recently, BYREDO announced its entry into the jewelry market with the launch of its first “Virasaat” collection, which has become a permanent series. Founder Ben Gorham expresses his deep personal emotions through this new jewelry collection, drawing inspiration from his cultural background. The collection is named after the Indian word “Virasaat,” which signifies “inheritance,” and consistently embodies the symbolic meaning of individual independence.
The design focuses on integrating two core elements, with the round shape of pearls intertwining with graphic stripes, forming a form that can be repeated and extended indefinitely. Crafted with exquisite Italian metals such as silver and gold, it brings a range of necklaces, bracelets, rings, and earrings, with a timeless design.
Further reading:
- Jennie is a user! Must-have bags for a quiet luxury style, the more low-key, the more fashionable
- Fashion Upgrade Remade! Miu Miu’s Latest Upcycled Collection Ignites the Life of Vintage Denim
- Anne Hathaway appears in Bvlgari brand project, promoting charity collaboration with Save the Children
In addition to launching its first jewelry collection, BYREDO has recently collaborated with the Swedish brand REBOCO to release a limited edition B50 “Wearable Blanket 2.0” down jacket. Continuing the minimalist style, it is made from 100% recycled down and breaks the concept of traditional wearable blankets, evolving from a robe-like coat to a padded jacket. It is designed to be worn by both men and women, providing comfort, warmth, and a sense of design. BYREDO continues to break established frameworks, focusing on product design and quality, and actively exploring creative development in different fields, which is believed to be the key to the brand’s success.
