The giant panda is a symbol of peace and love, and it is also the inspiration behind the Qeelin Bo Bo series. Since 2018, the brand has partnered with the World Wildlife Fund (WWF) to launch the “Giant Panda Habitat Conservation Project,” aiming to raise public awareness of ecological environment and biodiversity conservation.
According to reports, the total area of the national giant panda habitat is approximately 25,800 square kilometers, with a population of about 1,864 wild giant pandas. The establishment of the Giant Panda National Park connects 15,000 square kilometers of giant panda habitat and protects 1,340 wild giant pandas. However, 41.5% of the giant panda habitat is still located outside the park, and there are 516 wild giant pandas that need protection. Qeelin is very concerned about the giant panda habitat in Dujiangyan and, together with the Earth Nature Foundation, supports vegetation restoration demonstration work and promotes the management and protection of the surrounding communities of the giant panda habitat in the Hongkou community of Dujiangyan.
The brand firmly believes that the natural environment is an experimental field where art and life intersect. It emphasizes the harmonious coexistence between humans and nature, and strives to achieve positive growth in natural resources. Together, let’s strive for a “green and sustainable” future.
