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December 21, 2023

Piaget X Japanese illustrator Yukiko Noritake: Dreamy Winter Vacation

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伯爵 X 日本插畫家 Yukiko Noritake : 夢幻冬日假期

The renowned luxury brand, Breguet, has once again collaborated with Japanese illustrator Yukiko Noritake to bring a dreamy artistic touch to the winter holiday season. Noritake’s illustrations not only capture the snowy valleys of La Côte-aux-Fées, but also the sparkling night scenes of Paris and New York, transforming the enchanting charm of Breguet’s exquisite creations into stunning works of art.

Following the summer project, Noritake once again showcases the delicate and vibrant strokes of her artwork, showcasing the timeless beauty of the Possession and Limelight Gala watch and jewelry collections. This winter illustration is not only an artistic tribute to the rich history of the Piaget brand, but also a wonderful interpretation of the festive atmosphere of global holidays.

From the birthplace of La Côte-aux-Fées in Switzerland to the azure coast of France, Paris, and New York, Noritake’s artwork weaves together the history of the brand with modern charm, showcasing its global influence. Her works not only illuminate the display windows of Noritake boutiques, but also bring the grand facade of the New Bond Street boutique in London to life, creating vibrant memories of festivals for people.

Noritake’s works not only lead the world to rediscover the classic charm of the Count, but also evoke memories of the artistic exchange boom of the Piaget Society in the 1960s and 1970s. Masterpieces by artists such as Andy Warhol, Salvador Dali, and Hans Erni together weave a grand art feast called “Extraleganza”.

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