Supermodel Kendall Jenner once again appears for jewelry brand Messika, wearing a hot latex outfit, forming a charming contrast with shimmering gold and diamonds, embodying the “car beauty” and showcasing her stunning eyes and aura!
Founded in 2005 by Valérie Messika, the personal jewelry brand Messika is known for its innovation and modern design, breaking away from traditional jewelry stereotypes. As a result, it has gained the love and admiration of fashion icons such as Beyonce, Rihanna, and Lady Gaga. This time, the brand draws inspiration from American movies, using the iconic vintage car Pontiac and its dazzling colors as the backdrop for Messika’s 2023 advertising campaign. The campaign features Kendall Jenner and renowned dancer/actor Alton Mason as the main characters. Shot by internationally renowned fashion photographer Chris Colls in the Palm Springs desert, the campaign presents a trilogy of styles, each centered around the themes of red, blue, and purple, creatively paying homage to American cinema.
In the advertisement, Kendall Jenner wears shiny latex clothing, paired with various fashionable jewelry, mixing different colors and designs, boldly exploring different colors, and sitting on a shiny Pontiac car, embarking on a modern road trip with shadows of the 1960s America. “I see this collaboration as a natural new chapter with Messika. I love vintage American cars, so being able to experience the nostalgic charm of legendary vintage cars is indescribable. Unique jewelry, unique cars, and spectacular American scenes, it’s truly the most exciting!” In the advertisement, she shows different faces, both as a modern Grace Kelly and as the protagonist of a new version of “Thelma & Louise,” as well as an unstoppable female hero in a Tarantino film. And the male lead, Alton Mason, showcases a free-spirited mix-and-match style in the advertisement, exuding a strong modern vibe.
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The D-Vibes series portrayed in the advertisement is like a second skin, with flexible and fitted lines that break the fashion norms and creatively transform traditional diamond necklaces. Each piece of jewelry also combines gold and diamonds to create unexpected effects, composing a whole new rhythm. Valérie Messika reinterprets the Move bracelet with a neutral approach, bringing together classic design and fashion style in the jewelry. The bracelet injects elegance and charm into the brand’s iconic design, creating a striking neutral design by combining the familiar Move pattern with a stylish chunky chain.
