Starting from 2021, Julia Roberts, the global brand ambassador of Chopard, will endorse the Happy Sport and Happy Diamonds collections. This time, she will transform into the muse goddess representing the brand’s ladies’ watch and jewelry collections, expressing her love for movies through promotional advertisements directed by James Gray. The promotional advertisements consist of 12 short films and will be released gradually starting from March 20th, International Day of Happiness.
Who hasn’t dreamed of being able to understand the behind-the-scenes production of Hollywood movies? Chopard and James Gray accompany us on this journey of exploration. In the latest “Chopard Loves Cinema” promotional advertisement, they cleverly capture the popular “behind-the-scenes” moments, using the camera to document these vibrant scenes that have never been exposed before, yet fill the film stage with charm.
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These rare “behind-the-scenes” moments beautifully capture Julia Roberts’ boldness, wit, and kindness. In the short film, she is content and confident, walking briskly, generously complimenting those around her, pairing sneakers with glamorous dresses, and even personally operating the camera. She is also willing to set aside everything else, pause the rehearsal, just to comfort her beloved dog Myrtle who jumps onto her lap.
These short films will be released in conjunction with Chopard’s new advertising campaign, and will also be accompanied by a series of promotional posters shot by Xavier Dolan. Julia Roberts’ radiant smile perfectly matches the brand’s exceptional pursuit of joie de vivre and feel-good spirit. The positive energy emitted by the brand blossoms like ripples, empowering women to feel confident and at ease. The Chopard watches and jewelry carefully selected by Julia Roberts as lucky charms symbolize the joy and happiness that fills everyone’s hearts, a happiness that goes beyond the joy of life and can be truly felt by everyone around.
