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August 2, 2022

Tiffany & Co. enters the NFT world! Transforming CryptoPunk into “NFTiff” custom jewelry.

The metaverse has recently become a hot topic, and the NFT craze is quickly heating up. Many fashion brands have also launched NFTs, with even jewelry brand Tiffany & Co. officially announcing its first NFT project “NFTiff,” transforming CryptoPunks into physical jewelry designs.


At the beginning of the year, Tiffany & Co. Vice President Alexandre Arnault took the lead on Twitter to share jewelry designs inspired by his own NFT CryptoPunk #3167 created by Tiffany craftsmen, revealing a hint of entering the NFT world, and then came up with the idea of launching “NFTiff”.

Tiffany & Co.’s first NFT project, in collaboration with blockchain innovator Chain, specially created for CryptoPunk collectors, the NFTiff pass. Tiffany will customize a unique pendant for the holder of the NFTiff pass based on their CryptoPunk NFT, while also receiving a digital render of the pendant as an NFT and certificate of authenticity.


Exclusive custom pendants will use different gemstones and enamel colors to match the 87 attributes and 159 colors of the 10,000 unique portraits in the CryptoPunk NFT collection. Each pendant is set with at least 30 gemstones or diamonds to create the most original and rare NFT art designs, each pendant is unique! And each 18k rose gold or gold pendant will come with an 18 to 22 inch adjustable length chain, inspired by the shape of square pixels.

NFTiff will be available globally on August 5th at nft.tiffany.com, with a limited release of 250 pieces. Each pendant is engraved with a unique CryptoPunks number on the back, and each person is limited to purchasing three NFTiff passes. Each pendant is valued at 30 Ether.

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