Explore modern romantic love, depict a new symbol of love, and become the creative theme of the new GUCCI LINK TO LOVE series advertising campaign. GUCCI showcases the latest works of the Gucci LINK TO LOVE jewelry series, inviting global brand ambassador, actor, and singer Xiao Zhan to appear in the advertising campaign, presenting the series’ advocacy of establishing diverse expressions of love through delicate interactions with the camera, as well as a variety of unique jewelry designs.
Continuing the carefully crafted visual aesthetic language of the GUCCI LINK TO LOVE series, the selected ring and bracelet styles once again construct a unique beauty of geometric shapes and jewelry details, with a simple design outlining the iconic octagonal silhouette.
The collection is based on 80s retro aesthetics, incorporating contemporary minimalist style, and using different precious metals to create the entire series, from 18K white gold to gold, rose gold, and other materials, stacking multiple possibilities of luster. It combines colorful gemstones such as rectangular-cut emeralds or rubies, and another new bracelet is sublimated to the GUCCI LINK TO LOVE cone-shaped stud ring, enhancing the unique neutral design with added detail, interpreting the fashion spirit it contains.
The new advertising campaign inspired by Alessandro Michele, draws inspiration from the 1960s fashion magazine style, featuring close-up shots by Shanghai photographer Leslie Zhang, and directed by Dean Ding. Xiao Zhan confidently embodies the visual power of beauty, reinterpreting vintage portrait art through modern lens language, showcasing the dynamic brilliance of the GUCCI LINK TO LOVE series. The brand has previously released three new stills and a short film, praising the jewelry collection’s symbolism of the infinite cycle of life.
資料及圖片來源：Courtesy of GUCCI
