When it comes to Hong Kong’s jewelry brands, many people will think of the “Chow Tai Fook” jewelry group first. In fact, Hong Kong’s jewelry industry has produced many talents, and there are many jewelry brands in the market that are worth supporting. ZNS Jewellery, a jewelry brand that targets the new generation market, is one of them.
The brand was co-founded by Dr. Shih Niande, the second-generation head of K.S.SZE & SONS, and the renowned designer Alan Chan, positioning itself as light luxury. All jewelry is original design, made in Hong Kong, and advocates for a life attitude of “Z NO LIMITS,” encouraging the younger generation to bravely pursue their dreams and explore different possibilities. The brand logo extends from the English letters “Z” and “S,” resembling an hourglass at first glance, but actually a Mobius strip, symbolizing “infinite” and “eternal.”
ZNS Jewellery’s design concept is inspired by the beauty of the universe and nature, with jewelry mainly divided into two major series: “ZERIES” and “BLACKZ”. The former is designed based on the brand logo, combined with 18K gold and diamonds, creating the simple and luxurious “ZERIES 0”, “ZERIES 1”, and “ZERIES 2”. The brand also encourages customers to mix and match jewelry from this series to highlight their unique personal style.
As for the “BLACKZ” series, it focuses on unisex designs, with some styles featuring a black color scheme, bringing a variety of heavy metal silver jewelry. Among them, the “FISSION” ring series uses a three-in-one assembly design, which can be combined and assembled for wearing, and can also be disassembled into three separate pieces for individual wearing, providing high flexibility and freedom.
