The rise of Generation Z has prompted the entire fashion industry to communicate with these young people who seek freshness. From fashion to jewelry brands, they are all striving to become younger. In addition to launching designs that can attract attention, even the selection of advertising spokespersons must cater to their tastes. BVLGARI latest release of the 2021 promotional photos features both Lisa, a member of the Korean girl group Blackpink, and “Spider Woman” Zendaya, showcasing the fashion attitude of the new generation through their youthful vibes.
24-year-old Lisa, in the advertisement, embodies her unique style of dressing, wearing a cut-out top with white wide-leg pants, paired with B.zero1 jewelry, highlighting the new generation’s casual dressing attitude.
As for Zendaya, she complemented the brand Fiorever and Magnifica’s two top-notch jewelry sets with a peachy deep V evening gown, exuding an elegant vibe. Additionally, she intentionally wrapped the Magnifica series’ Flower Fantasy gemstone long necklace into a double-loop neck chain for a unique style statement.
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