It is often said that “Diamond is a girl’s best friend,” but how well do we really understand this “best friend”? Starting today, Tiffany & Co. is holding an interactive experience at its store on 1 Beijing Road, Hong Kong, titled “The Diamonds Of Tiffany,” allowing customers to gain a deeper understanding of the brand’s over 180 years of commitment to the highest quality standards and exceptional craftsmanship of diamonds.
During this “Diamond Journey,” the exhibition venue is designed to resemble a New York workshop, allowing the audience to gain a deeper understanding of how craftsmen polish and cut diamonds to make each diamond shine brightly. In the interactive experience, brand professional diamond appraisers will guide the audience to personally experience Tiffany’s rigorous diamond 4C certification process (cut, clarity, color, and carat), and explain the information on diamond procurement, certification, and craftsmanship. The audience also has the opportunity to put on Tiffany lab coats for a photo shoot in the scene.
In addition, in the exclusive experience, the brand’s professional diamond appraisers will carefully introduce the audience to how the brand uses advanced instruments to rigorously assess the color and clarity of diamonds; and in the final part, the brand will invite the audience to admire a series of diamond rings, including the classic Tiffany setting, Tiffany Harmony®, Tiffany Soleste®, Tiffany Novo®, and the latest The Charles Tiffany Setting series, and so on. Interested friends may consider making an appointment to visit.
Tiffany & Co. 2021 “The Diamonds Of Tiffany” Interactive Experience Details
Date: Starting from July 2021
Location: Tiffany & Co. Store at 1 Beijing Road, Tsim Sha Tsui
Reservation and Inquiry Phone: 3462 7148
Learn more: Tiffany & Co.
