Italian “national treasure” high-end jewelry brand BVLGARI, recently launched a new Magnifica high jewelry collection online, using a cinematic shooting style to showcase the latest high jewelry collection, with a very strong lineup, celebrating and paying tribute to the magnificent spirit of Italy.
The press conference was held at the iconic Galleria Vittorio Emanuele II in Milan, and featured the famous tenor Andrea Bocelli performing his Italian version of Beethoven’s “Ode to Joy (Inno alla Gioia)”, conducted by internationally renowned Italian conductor Beatrice Venezi, showcasing the latest high-end jewelry collection in a luxurious Italian style atmosphere.
The 5 models who participated in the shoot are all Top Models from around the world, including Lily Aldridge, Vittoria Ceretti, He Cong, Blesnya Minher, and Solange Smith, to complement the rare jewelry collection.
The audience transformed into an opera concert, peeking from the windows of a magnificent building, interacting with architectural models, creating a scene where high-end jewelry intersects with historical architecture through seemingly real scenarios. Finally, they walked on a more than 10-meter-long catwalk in a dreamy atmosphere. Although the presentation was done online, the cinematic shots and grandeur made it feel like watching an opera performance live.
The Magnifica high jewelry collection includes the most exquisite million-dollar jewelry ever created, including the globally fourth-largest, 131.21-carat Imperial Spinel necklace and the Mediterranean Queen necklace set with five oval cushion-cut Paraiba tourmalines, round emeralds, and diamonds, showcasing the brand’s exquisite craftsmanship and dedication to jewelry making.
Learn more: BVLGARI
