The Place Vendôme in France not only has the nickname “Paris Jewelry Box,” but it also represents the fashion origin of Gabrielle Chanel and Paris. Since 1937, Ms. Chanel has been residing in the Ritz hotel suite overlooking Place Vendôme, and today, number 18 Place Vendôme has become the workshop for CHANEL’s top jewelry. However, visiting the birthplace of Chanel jewelry may not require a trip to Paris. The brand previously held a jewelry launch event in Central with the theme “18 Place Vendome,” recreating the scenery of Place Vendôme that Ms. Chanel once admired from the Ritz hotel, allowing everyone to admire up close the dazzling brilliance and exquisite craftsmanship of CHANEL’s high jewelry.
This jewelry collection is specifically presented in five main themes of the brand’s iconic black, white, red, nude, and gold colors, which are CAMÉLIA. 5 ALLURES, L’ESPRIT DU LION, 1932, and CAFE SOCIETY high jewelry series, leading everyone into Chanel’s world of women’s jewelry with classic designs.
1 Camellia. 5 Allures Series
When it comes to the most classic design element of CHANEL, everyone will immediately think of “camellia”. The geometrically rounded flower body and perfectly arranged petals allow the camellia to show a simple and elegant beauty. Chanel ladies prefer to wear the flawless white camellia like jewelry on black little black dresses or knitted tops, presenting a fashionable and elegant sense from the sharp contrast.
The 1 Camélia. 5 Allures series launched in 2019 brings 50 top jewelry pieces with camellia as the design element, including 23 detachable designs that can be worn in different ways, such as embellishing hats or fur. Chanel once said that jewelry is not a static object, but can change and complement daily life. The flexible and changeable 1 Camélia. 5 Allures series proves that CHANEL jewelry is not just an accessory or mere decoration, but a showcase of personal taste.
The Spirit of the Lion Collection
Born on August 19th, Chanel women are destined to have an inseparable bond with lions. “Lion” is not only her zodiac sign, but Venice, the exotic “City of Lions,” is also one of her favorite places. This stylish and noble lion made its first appearance in CHANEL jewelry in 2012, becoming a stunning decoration for button closures and handbag clasps.
In 2013, “Sous Le Signe Du Lion” paid tribute to Mademoiselle Chanel’s zodiac sign, while “L’Esprit Du Lion” introduced in 2018 drew inspiration from the lion motif in Mademoiselle Chanel’s residence at 31 Rue Cambon in Paris, creating 53 high-end jewelry pieces themed around lions, ushering in a new era.
1932 Series
To celebrate the 80th anniversary of the debut of the Bijoux de Diamants collection created by Mademoiselle Chanel in 1932, CHANEL introduced 80 new high jewelry pieces in 2012, naming the collection after the iconic year “1932”. These 80 new jewelry pieces draw inspiration from imaginative patterns and symbols, including comets, stars, suns, tassels, fountains, bows, feathers, and of course, Mademoiselle Chanel’s zodiac guardian “Leo”, featuring white, yellow, and black diamonds, sapphires, pink sapphires, and pearls, creating jewelry that resembles a fantasy of stars.
Cafe Society series
When it comes to CHANEL’s most unique jewelry designs, we have to mention the Cafe Society collection. It no longer strictly adheres to the classic elements of the brand’s various symbolic symbols, but brings unprecedented surprises with innovative designs, just like the free-spirited style that Chanel ladies advocate. This top jewelry collection creates a new aesthetic vocabulary, independent of inherent symbols and traditional norms, blending bold and avant-garde geometric designs with the rhythm of the metropolis, complemented by sleek lines and casual style, classic with a modern touch. The new color combinations exude a subtle sense of elegance, radiating a charm of freedom and ease.
圖片來源：CHANEL
