In the past, everyone who purchased Tiffany & Co.’s diamond jewelry only focused on design, diamond clarity, and cutting craftsmanship, without necessarily spending too much time understanding the origin and production process of the diamonds. Tiffany & Co. is about to launch a new service that will allow you to trace the source of diamonds from now on!
It should be noted that from mining to design and setting, a lot of processes are involved in the making of a diamond. It is not easy to systematically integrate and disclose these complex steps! The brand has spent over 20 years and invested up to 85 million US dollars to establish a vertical integrated structure in order to provide such transparent data.
The brand will integrate data for each diamond weighing 0.18 carats or more that is independently registered. Customers can learn about the origin, initial processes, cutting, polishing, grading, quality assurance, and mounting country information for each diamond through professional sales consultants and printed on the Tiffany Diamond Certificate.
Basically, every step from mining to finishing, the diamond’s size, color, clarity, and fluorescence response data will be fully presented to consumers. Increasing the transparency of the products can not only guarantee the quality of diamonds but also have a positive impact on social and environmental responsibility.
