Tiffany & Co. has recently launched the Tiffany Blue engagement ring and has shot a series of image ads with the theme “Believe in Love,” expressing that “love” can tightly connect anyone together.
The Tiffany True engagement ring is made with a new diamond cutting technique, paired with the T-shaped symbol on the side, dazzling and reminiscent of the classic Tiffany Setting® engagement ring launched in 1886, highlighting the brand’s ability to innovate while preserving the classic, adding a modern and stylish touch to the design.
Tiffany & Co. specifically shot the Tiffany True engagement ring campaign with the theme “Believe in Love,” photographed by renowned photographer Cass Bird, featuring amateurs from different backgrounds and cultures. The aim is to show that despite their different values, “love” can still connect them. The ad presents interactions between couples in black and white, symbolizing the connection between them with the Tiffany True engagement ring, expressing a sincere and deep love between them.
