Tiffany & Co. reopens its flagship store “The Landmark” at the intersection of 57th Street and Fifth Avenue in New York. In addition to a brand new jewelry collection and immersive luxury experience, the store also features the dreamy Blue Box Cafe, making it one of the largest boutiques in Manhattan and redefining luxury landmarks. The Landmark has undergone a comprehensive renovation for the first time since its opening in 1940. The store’s design showcases a contrasting tension, with the exterior walls of the revolving entrance door adorned with Atlas statues and clocks, preserving its iconic traditional appearance. The collision of new and old, past and future, creates a world full of imagination.
A new design from two masters, legendary architect Peter Marino has reimagined the interior space, while renowned designer Shohei Shigematsu and his OMA team have conducted interior renovations and added three additional floors above the existing building.
The giant screen wall on the underground floor projects the view of the Manhattan skyline and Central Park, allowing customers to immerse themselves in the charming scenery of New York City. After the screen wall is closed, it becomes a mirror. The wooden floor embedded in the building echoes the original design pattern, reminiscent of the 1940s. In addition, a brand new Tiffany & Co. clock is placed underground, imitating the original giant Atlas statue clock of the building.
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One of the highlights of the flagship store is a central spiral staircase adorned with a wavy transparent railing made of crystal, inspired by the jewelry designs created by legendary jewelry designer Elsa Peretti for Tiffany. The staircase connects the third to eighth floors, and there is also an elevator that goes to each floor.
Blue Box Cafe is run by Michelin chef Daniel Boulud, injecting a unique personality into Tiffany & Co.’s outstanding dining experience. The restaurant has been redesigned, with the addition of private dining areas and a bar, adorned with art installations, creating a particularly elegant and charming atmosphere. Located on the eighth and ninth floors of the building, the museum and exhibition spaces will periodically update their exhibits and activities, showcasing the brand’s most captivating concepts and unique narrative experiences.
To commemorate the reopening of the flagship store building, Tiffany & Co. has also specially designed a variety of unique pieces, including diamond watches, home decor items, and glasses inspired by the Tiffany® Setting engagement ring.
