The late legendary artist Andy Warhol’s studio “Factory” was one of the legendary scenes of the 1960s, Tiffany & Co. recently released its 2022 latest Christmas promotional campaign, transforming “Factory” into Hailey Bieber’s Christmas party venue.
As one of the most recognizable names in modern art of the 20th century, Andy Warhol, just like the title of his first illustration for Glamour magazine in 1949, “Success Is A Job In New York,” has indeed been remembered by his generation and generations to come.
Beloved art jewelry brand Tiffany & Co. has launched the Tiffany Co. x Andy Warhol Christmas promotional campaign, starring Hailey Bieber, shot by Mario Sorrenti in New York City, and photographed by Raymond Meier. A selection of iconic Tiffany & Co. jewelry collections, including Tiffany HardWear, T1, Knot, Lock, and the Tiffany & Co. x Andy Warhol series, are featured in the campaign video, transforming Andy Warhol’s legendary “Factory” into Hailey Bieber’s Christmas party. This kicks off the Christmas celebration, intertwining diamonds, Tiffany Blue Boxes, and a carefree attitude of celebration into an extraordinary party, celebrating the brand’s exceptional art of gifting over the years.
The promotional video is set against the backdrop of a dinner party, reminiscent of the lively nightlife at Andy Warhol’s famous “Factory” studio in downtown New York City. The spacious area is filled with cheerful decorations, and the beautiful Hailey Bieber is hosting a grand holiday party; colorful images are projected on Super 8mm film, while Tiffany & Co.’s jewelry adds a dazzling glow to the space.
A crowd of party regulars arrived one after another, and as the host, Hailey Bieber became the center of attention, handing out Blue Boxes to the guests. As night fell, the festive atmosphere grew stronger, and guests exchanged unique gifts, including the classic Bird on a Rock brooch designed by Jean Schlumberger, becoming the most iconic tribute of the holiday!
Tiffany & Co. will launch exclusive Tiffany & Co. x Andy Warhol limited designs in stores and on Tiffany.com, featuring tableware, Christmas tree ornaments, playing cards, and more, paying tribute to Andy Warhol’s holiday card designs for Tiffany & Co., highlighting the deep connection between the brand and the art world.
