After becoming popular with “The Queen’s Gambit,” the elf-like goddess Anya Taylor-Joy, who is constantly endorsing advertisements for major fashion brands, has recently added a new title and become the spokesperson for Jaeger-LeCoultre.
With the announcement of the endorsement, a new short film “A Call of the Heart” was released, allowing Anya to make her first appearance in a new role. In the video, Anya appears in a smart and elegant white suit, wearing a Jaeger-LeCoultre Reverso Duetto watch, with a silver-white dial on one side and a black dial with diamond and circular details on the other side.
The film is inspired by a historically significant phone call, which had a profound impact on the LeCoultre watch factory. In 1903, Mr. Jacques-David LeCoultre called Parisian watchmaker Edmond Jaeger and accepted Jaeger’s challenge to design an ultra-thin watch movement. This marked the beginning of a long and fruitful collaboration between the two, leading to the birth of the Jaeger-LeCoultre Grande Maison.
Anya’s family has a long history with polo and a strong interest in watchmaking craftsmanship. Catherine Rénier, CEO of Jaeger-LeCoultre, said: “Her beauty is extraordinary, she has keen insights, talent, and a drive for success, which align perfectly with the values and style cherished by Jaeger-LeCoultre’s Grande Maison.”
