The first Monogram series created by Burberry’s Chief Creative Director Riccardo Tisci has officially debuted, and to promote this series, the brand has even invited Gigi Hadid to star in the campaign, marking their first collaboration.
Riccardo collaborated with the renowned British art director and graphic designer Peter Saville to create the Monogram series, drawing inspiration from the Thomas Burberry logo from the brand’s archives of the 20th century. The series features the interlocking TB initials in the brand’s signature beige and brown colors, serving as a new brand design code.
This password is spread across men’s and women’s items, including T-shirts, jackets, silk trousers, scarves, and shoes, all adorned with a unique Monogram stripe composed of red, white, and black, exuding ultimate fashion.
In the advertisement, Gigi Hadid plays four different roles, showcasing her acting talents beyond her supermodel identity. She transforms into an elegant lady, a refined gentleman, a cool boy, and a cute girl, demonstrating the richness and endless possibilities of the Burberry Monogram collection.
A series of products will be available at selected Burberry stores and official website starting from May 22nd.
Source of information and images: Provided by Burberry
