In recent years, many European and American female celebrities or beauty influencers have entered the beauty market, establishing their own brands. This year, Somi Jeon Somi also announced the launch of her personal beauty brand “글맆 GLYF”, becoming the first K-pop star to launch a personal makeup brand. Somi has always shone in the fashion industry, and now she is expanding her career into the beauty world. Will it be a Korean celebrity makeup brand worth trying out?
With delicate features and versatile talents, Somi is passionate about makeup. In addition to boldly trying different makeup looks, hairstyles, and hair colors, she also occasionally films videos to share her makeup steps, and finally officially established the beauty brand “글맆 GLYF” in April this year!
The brand’s aim is to present the beauty of diversity. Somi showcases her personality and attitude without reservation in this brand; from inspiration, product development, brand logo, product color selection, and packaging design, Somi is personally involved in every aspect, showcasing her concept and ingenuity in makeup! The brand logo is mainly in purple, combined with futuristic design, embodying its unique visual impact and cuteness!
GLYF currently only has one hero product: the “ILLUÉTTE Highlighter Palette four-color highlighter palette.” Different from other brand’s highlighter palettes, this one has undergone special baking treatment and added unique bright highlight shades from overseas brands, which can greatly reduce powder flying issues, and make the makeup more adherent, creating a radiant skin texture!
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Somi shares that she uses three different highlighter products every time she does her makeup, so why not create them into one palette! ILLUÉTTE Highlighter Palette features 4 soft shades, including #UUMPH smoky pink, #KRISP cool icy blue, #EDWARD warm gold, #TRALALA lavender purple, like the dreamy colors of a unicorn, allowing you to freely choose makeup combinations, highly recommended for Asian yellow-toned girls!
The finely natural luster of the powder texture adds a touch of elegance to the makeup. Even when layered repeatedly, it does not show pores, still maintaining a light and thin luminous feeling, and increasing the delicacy of the makeup. The super strong luster on the face does not appear exaggerated, applied to the cheekbones, bridge of the nose, tip of the nose, temples, chin, and other areas to contour, making the features more refined and three-dimensional, full of sophistication!
The current selling price is 43,000 Korean won (about HK$257), which can be pre-ordered on the GLYF official website. Each person is limited to one purchase, so interested readers may want to pay more attention!
