French brand Longchamp has announced that Korean actor and singer Kim Seo-jung will be the new brand ambassador and has released a new advertisement. Kim Seo-jung showcases the latest collection with colorful and vibrant prints, presenting a fresh and charming charm!
At 26 years old, Kim Seo-jung debuted in “Produce 101” and achieved second place. She has strong singing skills and stage charisma. She later entered the acting industry and showed continuous improvement in her acting skills in “School 2017” and “Exorcist Noodle Shop.” She gained popularity last year as the lead actress in the romantic comedy “Blind Date in the Office” playing the role of “Shin Ha-ri.” With her naturally sweet appearance and lively and friendly personality, she has gained numerous fans. Recently, she has been favored by the French brand Longchamp and has become their latest brand ambassador.
Longchamp handbags are diverse in design, with both minimalist and elegant styles, as well as lively and playful options. With their relatively affordable prices, they have always been loved by many fashionable women. Kim Sae-jung is also a user of the brand. In addition to showcasing the popular Roseau and Brioche handbags multiple times in the drama “Blind Date in the Office,” she has also been seen carrying Longchamp handbags in her daily life at the airport.
This time, Longchamp’s creative director Sophie Delafontaine personally went to Seoul, South Korea to direct the shooting of the latest 2023 Spring/Summer collection advertisement, with the innovative and interesting theme of “Glamping” as the design concept. Kim Seo-jung changed into multiple vibrant colors, bright prints, and outfits made of special materials, showcasing a perfect figure and abs, paired with Longchamp’s popular handbags, including the candy pink mini Box-Trot handbag, showing a fashionable and charming side!
