The 2023 Spring/Summer collections of major fashion brands are gradually being released. Miu Miu, with global brand ambassador Jeon Eunwoo as the protagonist, interprets a new advertising campaign. Breaking away from her usual sweet and lovely image, this time she appears with wet hair and seemingly minimal makeup, showcasing a different look that is refreshing to the eyes and ears!
The new Miu Miu advertisement aims to awaken people’s reflection on fashion and clothing, and to propose and attempt to answer these essential questions, explaining fashion as a form of self-expression that continuously enhances life, as well as the profound impact it has on our lives. In addition to En En, there are also supermodel Kendall Jenner, Emma Corrin who played the late Princess Diana in the drama series “The Crown,” and Ever Anderson, the daughter of actress Milla Jovovich, among others, all showcasing their unique beauty and distinctive style.
They interpreted the series and continued the iconic theme of Miu Miu: subverting different forms of “uniforms”, innovating the prototype of the wardrobe. You can still see the iconic low-waisted silhouette with exposed underwear, as well as tailored suits, shorts, pants, skirts, and shirts. The styling incorporates elements of sportswear, adorned with practical jackets with oversized pockets, made of silk and dyed in delicate colors. Flip-flops deliberately transformed into whimsical mixed socks boots. The styling layers create a sense of depth, showcasing the wearer’s versatility.
Miuccia Prada has always been searching for the contemporary meaning of attractiveness and charm, allowing people to freely navigate between seemingly opposite concepts, such as seriousness and liveliness, vulnerability and strength, grandeur or understated elegance, with a sense of freedom and unconstraint, in order to deeply understand and acknowledge the importance of fashion.
