The U.S. presidential election is approaching, and recently former U.S. First Lady Michelle Obama delivered a speech at the Democratic National Convention via video. However, her outfit unexpectedly sparked online buzz, all thanks to the “VOTE” necklace she was wearing. Not only did it become a popular search keyword online, but the brand that designed this necklace received nearly 2000 orders within 12 hours, with customers specifically requesting to purchase the “former First Lady’s style”! Now, I believe everyone is curious about the brand that shot to fame with the “VOTE” necklace, right? It’s none other than BYCHARI!
BYCHARI is a niche accessory brand founded by Chari Cuthbert in Los Angeles in 2012, with a simple and neat design. The brand concept is to allow consumers to freely choose the letters they want to appear on the necklace, letting the necklace speak. This “VOTE” necklace was designed by Chari in 2018, with the creative idea behind it aimed at increasing everyone’s attention to the primaries. Unexpectedly, 2 years later, this necklace caught the attention of Michelle Obama’s stylist, Meredith Koop.
This necklace pendant comes in three 14K gold colors to choose from, with the option of small or large letters or with diamonds, priced at a minimum of about $235 (approximately over 1800 Hong Kong dollars), while the style worn by Michelle Obama costs around $300. Thanks to the endorsement of Mrs. Obama, the popularity of the “VOTE” necklace has soared. In light of this, Chari has shortened the production time from three to four weeks to two weeks, and has specially opened a page for the necklace on the official website, making it more convenient for customers to browse.
BYCHARI not only conveys the message of democracy and freedom through this necklace, but founder Chari also supports social activities on a daily basis. With its simple and lively design, exquisite and unique workmanship, it has won the favor of many young girls. In addition to necklaces, the brand also offers a selection of accessories such as earrings, bracelets, and rings, all designed with unique, niche, exquisite, and simple themes, allowing for free combinations to decorate a different self!
