In recent years, Gucci has promised to no longer use real fur, launched Gucci Equilibrium to connect the brand with the community, and vigorously promoted low-emission manufacturing policies internally. Gucci’s determination to promote sustainable development within the brand is clearly evident. This summer, after the global COVID-19 pandemic that ravaged humanity, Gucci officially announced the launch of its first sustainable series, “OFF THE GRID.”
Named OFF THE GRID, Gucci’s new collection is the brand’s first environmentally friendly collection that is made up of 100% ECONYL® regenerated yarn. By recycling a large amount of discarded fishing nets, carpets, plastics, and other waste materials, the brand creates recycled nylon materials and high-quality yarns for the entire collection, significantly reducing environmental damage. Creative director Alessandro Michele has enlisted a group of individuals actively involved in social movements to star in the advertising campaign, and various Hong Kong artists have also shared their own styling with OFF THE GRID to demonstrate how to master different styles of dressing.
This season, the color theme is mainly black, orange, and yellow, with the brand’s classic “double G” dark floral pattern on all items, paired with the Gucci logo in retro font, continuing the brand and Alessandro Michele’s advocacy of ancient aesthetics. As demonstrated by a group of Hong Kong fashionistas, the OFF THE GRID series features options such as jackets, shoes, wallets, fisherman hats, and baseball caps, with a range of bag styles including backpacks, waist bags, hand-held clutches, and travel bags, catering to various fashion styles.
In order for fashion enthusiasts to better understand the concept of OFF THE GRID and Gucci’s sustainable development plan, a card with the Gucci logo is included in all packaging, which will contain the above information and product details for everyone to learn more.
