Fans have been eagerly waiting for a long time, and finally, BLACKPINK has made a strong comeback with their new song “How You Like That”! On the day of the song’s release, not only did it receive over a million global fans watching the MV premiere online simultaneously, but it also quickly climbed to the top of global music platforms. The MV achieved over a hundred million views in less than 2 days, breaking records and achieving remarkable success! With their abundant resources from top brands, BLACKPINK naturally showcased different styles in the MV, providing fans with an ultimate visual feast! Brands like Chanel, CELINE, Dior, and Saint Laurent were definitely featured, along with fashion from Alexander McQueen, Off-White, and others, creating a flawless look.
However, the most widely discussed topic is definitely the improved Hanbok styling that appeared in the MV later. Many people have expressed their amazement! I believe many people are very curious about which brand this beautiful improved version of Hanbok comes from, and the answer that the editor has found for everyone is the local Korean brand Danha!
Jennie is wearing a Danha cherry blossom pink wide-sleeved jacket, with floral patterns and totems full of strong Korean style, paired with Chanel black leather gloves, this mix and match style is sweet yet edgy, very unique! As for Rosé, she is wearing a Danha black gauze jacket with a Korean-style floral pattern top underneath, paired with hot pants, the fusion of Korean traditional style with modern style is extremely innovative, completely eye-catching!
With the popularity of BLACKPINK, the Korean niche brand Danha’s popularity has suddenly risen. Danha specializes in designing “lifestyle Hanbok,” incorporating traditional Hanbok elements such as classical prints and voluminous skirts into modern designs. This cleverly diminishes the glamorous feel of Hanbok and integrates it into everyday wear. Additionally, Danha insists on using environmentally friendly materials, pursuing sustainable development, and therefore attracting many fashion enthusiasts who value this aspect.
As for the improved version of Jisoo and Lisa’s Hanbok styling, credit goes to the stylist’s ingenuity! The Hanbok-style jacket worn by Jisoo is actually a black wide-shoulder jacket from the Korean brand re:mantist. The original design with pleats and wide sleeves is already beautiful, but after the stylist added embroidery and tassel decorations, the overall beauty is elevated! Lisa’s modified Hanbok styling intentionally combines elements of Korean and Thai traditional cultures. The top is embroidered with patterns from Hanbok, while the bottom features the chut Thai pattern from traditional Thai clothing, symbolizing Lisa’s journey from her homeland to Korea to pursue her dreams. It truly makes one admire the stylist’s delicate thoughts!
BLACKPINK members also deliberately wore this modified version of Hanbok performance outfits on their debut on “The Tonight Show Starring Jimmy Fallon,” promoting the beauty of Hanbok and Korean culture to foreign countries. Although some Koreans are unhappy with this modified Hanbok, feeling that it distorts the traditional beauty of Hanbok and worrying that foreigners will think this is the real Hanbok; many people support BLACKPINK’s Hanbok style, believing that with their popularity, more people around the world will pay attention to Hanbok, serving as a form of promotion, which is already sufficient. Although everyone has their own opinions, one thing is certain, with the strong influence of these 4 queens, the popularity of “daily Hanbok,” this extraordinary fashion item, will definitely rise!
圖片及影片來源： @danha_seoul , @remantist_official , BLACKPINK YouTube , The Tonight Show Starring Jimmy Fallon YouTube
