請輸入關鍵詞開始搜尋
April 30, 2024

TAKAMI debuts in Hong Kong! How did the “little blue bottle” stand out and become the out-of-stock king in the Japanese skincare industry?

TAKAMI 香港

Japanese popular best-selling No.1 skincare brand TAKAMI officially enters Hong Kong, opening a counter at FACESSS in Harbour City, Tsim Sha Tsui! With its unique “keratin pathway” skincare philosophy developed over 25 years, TAKAMI’s “little blue bottle” has maintained its unbeatable position as the top-selling product in Japan, dominating various beauty rankings nationwide. What magical power does this popular “little blue bottle” hold?

Harbour City FACESSS welcomes the opening of the new TAKAMI counter! The counter continues the brand’s iconic TAKAMI Blue color scheme, embodying the brand’s three core spirits of “CLINICAL medical research”, “MINIMAL simplicity”, and “LOYAL loyalty”.

The counter also has a professional keratin care center comparable to Dr. Hiroshi Takami’s located in Omotesando (BLUE CLINIC), where guests can have their keratin health status tested with instruments, receive one-on-one skin consultations, and learn professional, zero-friction care techniques for keratin maintenance, allowing them to easily enjoy the most authentic Japanese skincare experience.

TAKAMI 香港
TAKAMI Harbour City FACESSS Counter
Discover TAKAMI’s unique philosophy of caring for the skin barrier.

Japanese professional skincare brand TAKAMI and two clinics of the same name in Tokyo, TAKAMI CLINIC, were founded by renowned Japanese cosmetic dermatologist Dr. Hiroshi Takami in 1999. They have been committed to providing customers with immediate, long-lasting, and non-rebound skincare effects. How does TAKAMI stand out from other Japanese skincare brands?

Different from traditional skincare brands, TAKAMI’s “Stratum Corneum Aesthetics,” personally researched by Dr. Hiroshi Takami for 25 years, emphasizes that the true meaning of skincare lies in nurturing the only 0.02mm stratum corneum! As the body’s first line of defense, the stratum corneum effectively locks in skin moisture and plays a crucial role in blocking external threats. TAKAMI’s “Stratum Corneum Path” breaks the traditional concept of “exfoliation” in skincare, starting from professional medicine, combining techniques, skin temperature, and adjusting skin metabolism to write a new chapter of rejuvenation for it!

Brand founder Dr. Hiroshi Takami firmly believes: “Changing the fate of the skin is a lifelong journey.” Therefore, he hopes to create a unique “stratum corneum pathway” philosophy through years of accumulated diagnostic experience, accompanying customers through their skincare journey in the long term, and creating healthy stratum corneum and glowing skin from the inside.

What is the “Little Blue Bottle” exactly?

Why can “Little Blue Bottle” successfully conquer the hearts of so many skincare enthusiasts? Speaking of TAKAMI’s most famous product, it’s this Skinpeel Essence exfoliating essence! The iconic blue bottle paired with the brand logo, understated yet professional. This little blue bottle has received high praise from Japanese girls, sweeping multiple beauty rankings across Japan, becoming the No.1* skincare essence in all of Japan, with sales exceeding ten million units. It has also received the honor of 61 prestigious Japanese beauty awards, no wonder it has become the favorite national essence of the Japanese people!

TAKAMI 香港
TAKAMI Skinpeel Essence Exfoliating Essence HK$410/30ml

“The Little Blue Bottle” helps to activate keratin, regulate skin metabolism, and the brand advocates for protecting keratin rather than removing it. They encourage everyone to use this essence as the “Step 0” after cleansing to achieve a natural and gentle skin rejuvenation effect, thereby improving skin roughness, redness, acne, and dullness, among other issues. One bottle can improve 8 major skin problems, creating smooth, translucent, and radiant skin from the base, combating the most concerning issue for women – pores! In addition, the lightweight and easily absorbed texture is gentle and non-irritating, suitable for sensitive and acne-prone skin!

*2023 Beauté Research sales volume

Cover IG@ aoihamada, IG@ ishidakazuho

Share This Article
No More Posts
[mc4wp_form id=""]