La Prairie has always been closely associated with art, collaborating with Art Basel Hong Kong for many years. To celebrate the perfect combination of art and caviar, they recently partnered with internationally renowned French pastry chef Cédric Grolet to create “The Caviar Pop-Up Limited Edition Store.” The entire immersive cobalt blue art space allows fans of the caviar essence series to enjoy a multi-sensory experience that combines luxurious skincare with street art!
Swiss luxury skincare brand La Prairie recently set up The Caviar Pop-Up limited-time store on Queen’s Road Central in Central to celebrate the launch of the highly anticipated new Caviar Essence Eye Lift Firming Liquid. This event coincides with the international event Art Basel Hong Kong, seamlessly blending with La Prairie’s classic cobalt blue color through exquisite cuisine and street art, allowing everyone to immerse themselves in the charm of the new Caviar Essence Eye Lift Firming Liquid inside and out!
When it comes to the most influential pastry chefs of today, one must think of French pastry chef Cédric Grolet. Crowned as the “World’s Best Pastry Chef” and with nearly ten million followers on Instagram, he creates one artistic dessert after another that is truly eye-opening. This time, Cédric Grolet takes on a new challenge and specially creates his first exquisite savory pastry for La Prairie: The L’Oeuf Caviar. Using the flagship caviar ingredient from La Prairie’s caviar essence series, he skillfully incorporates the delicious taste of caviar into the luxurious egg-shaped delicacy, elevating the flavor to another level. Dessert enthusiasts cannot miss this!
This collaboration combines La Prairie’s commitment to eternal beauty and innovation with chef Cédric Grolet’s redefinition of the art of innovative cooking. Cédric Grolet said: “I am very excited to collaborate with La Prairie for the first time and bring my creations to Hong Kong. Our shared philosophy combines luxury and breakthrough innovation, presenting a unique sensory journey. I can’t wait to share my passion for the culinary arts with guests and provide them with an unforgettable experience.”
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While welcoming the upgraded version of caviar essence eye lift firming liquid, La Prairie also invited the renowned artist Huang Dingfeng to use caviar as a creative concept to inject vitality into the nine-meter-long art mural “Fields of Vision” created for the limited store. Paying tribute to the colorful art in this city, the artwork aims to present the relationship between caviar, eyes, and vision, breaking down the Chinese calligraphy strokes related to these themes and reconstructing them layer by layer into an eye, showcasing the symbolic significance of caviar as a brand’s development and progress.
The Caviar Pop-Up limited-time store is open to the public for reservations from now until April 7. Guests not only have the opportunity to exclusively taste the luxurious caviar delicacies created by chef Cédric Grolet, but also receive a caviar skincare experience kit, allowing them to be the first to experience the extraordinary lifting power brought by the new upgraded caviar essence eye lifting serum.
The Caviar Pop-Up Limited Time Store
Address: 59-65 Queen’s Road Central, Central
Open Reservation Dates: March 30 to April 7, 2024
Reservation Visit: https://www.laprairiecaviar.com/caviarpopup/en
