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October 9, 2023

A new chapter in fragrance skincare! Byredo x Susanne Kaufmann creates the most harmonious and minimalist cross-border collaboration.

Byredo x Susanne Kaufmann

In recent years, the beauty industry’s collaboration series has always surprised everyone. Byredo, known for its fragrance products, has announced a collaboration with natural skincare brand Susanne Kaufmann, blending unique scents into skincare products, creating a highly anticipated collaboration masterpiece. What kind of sparks will their encounter produce?

The birth of this collaboration originated from a creative conversation between two innovators in their respective fields at a restaurant in Paris. When natural plant-based skincare expert Susanne Kaufmann met Ben Gorham, who has a certain obsession with fragrance and aesthetics, their perfect combination resulted in two limited edition products: a fragrance skincare oil with deep moisturizing effects and a roll-on fragrance oil with skincare benefits.

Byredo founder and creative director Ben Gorham said, “We have always focused on collaborating with brands and individuals within our community at Byredo, and this collaboration is no exception. Susanne Kaufmann is a leader and entrepreneur in the skincare industry, and it is an honor to be able to work with her and learn from her expertise in the field of skincare.” Although Byredo and Susanne Kaufmann do not belong to the same field, they share similarities in terms of brand characteristics and philosophy, making their collaboration a pleasant surprise!

Byredo x Susanne Kaufmann

Further reading:

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  • 【SS24 Milan Fashion Week】Gucci New Chapter! First Collection by New Creative Director Sabato De Sarno
  • Susanne Kaufmann, founder and creative director of Susanne Kaufmann, said, “Every time I return from a big city trip, the first thing I do is take a walk in the forest to realign my thoughts and state of mind. The scent in the air always gives me endless inspiration.”

    The series is specially named after Susanne Kaufmann’s home in Brégencz, perfectly showcasing her love for the hometown of Brégencz. Brégencz is a forested area in the heart of the Austrian Alps, where Susanne Kaufmann’s skincare line is produced. The healing power and knowledge of local Alpine plants have provided endless inspiration for her product development over the past twenty years.

    The fragrance oil contains antioxidant-rich plant oils, the scent of jasmine and the sweet fragrance of fig. The subtle combination of the two creates an invigorating and soothing aroma, as if walking in a forest, celebrating the beauty of nature. It is worth mentioning that the packaging of the collaborative series is based on the concept of sustainability. The fragrance oil is packaged in recyclable glass and printed with sustainable ink, while the packaging box is made from recycled cardboard, practicing environmental responsibility.

    As we enter autumn and winter, our skin becomes particularly dry. This is the perfect time to use a deeply nourishing and easily absorbed body oil! Bregenzerwald Body Oil contains plant oils rich in antioxidant essences, along with apricot kernel and meadowfoam seed, to moisturize dry skin and create a lasting healthy glow, leaving the skin silky and soft. With a rustic vegetation as its main theme, balanced with the floral scent of jasmine and the sweetness of fig, it immerses the senses in the wilderness of nature and the Alps, embracing the wildness of nature!

    Byredo x Susanne Kaufmann

    Bregenzerwald Body Oil HK$795

    The fragrance control handbag for travel lovers must not be without it! This easy-to-carry Bregenzerwald Fragrance Oil has skincare benefits. Apply it to pulse points such as the neck and wrists, and it will transport you to the heart of the Bregenzerwald forest in the Austrian Alps. Immerse yourself in an elegant earthy scent and experience the wildness and tranquility of the Alps. Bringing it out to freshen up will definitely attract attention!

    Byredo x Susanne Kaufmann
    Bregenzerwald Fragrance Oil HK$975
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