Tomorrow (April 22nd) is World Earth Day 2023, celebrating its 53rd anniversary. Major beauty brands are hosting green events, promoting recycling of empty bottles, bringing reusable shopping bags, practicing sustainable operations, and launching limited edition sets. They encourage the public to care for their skin while also caring for the environment, integrating “green living” into their daily skincare routine. Let’s love the earth while pursuing beauty and contribute our efforts for the planet together!
Kiehl’s
Kiehl’s, which has always been committed to caring for the Earth, has continuously implemented environmental recycling projects, making every effort to promote skin health and conservation. The brand has launched a new initiative called Mission Renewal, pledging to achieve circular sustainability, reduce waste, and encourage community action.
The brand will continue to strive for and implement the “Bottle Recycling Program” to give hope to waste regeneration. Therefore, this year we are launching the “Love Kiehl’s Interactive Rewards Program”. Simply register as a Kiehl’s member and you can earn member points by recycling Kiehl’s genuine bottles at Kiehl’s stores and redeem gifts. The collected bottles will be donated to V Cycle each month for further processing into useful plastic materials.
In addition, this year the brand is actively promoting the BYOB (Bring Your Own Bag) initiative and a green lifestyle. When shopping at any specialty store or counter, customer service representatives will not automatically distribute paper bags, encouraging customers to join the brand in supporting environmentally friendly actions by bringing their own shopping bags!
INNISFREE
INNISFREE promotes the concept of “sustainable beauty” and actively carries out green and sustainable initiatives, including tree planting and bottle recycling activities. They also apply the concept of greenery to product design and packaging, achieving a progressive skincare concept and dedicating themselves to environmental protection.
In response to Earth Day, the brand has specially launched a new Green Tea Seed Moisturizing Essence with a refill pack. The packaging design with an independent twist cap is convenient for storage. The set is equivalent to the amount of two bottles of Green Tea Seed Moisturizing Essence, maintaining the same amount while reducing waste, killing two birds with one stone. The natural ingredients and moisturizing power of the Green Tea Seed Moisturizing Essence have always been loved by users.
In response to Earth Day, INNISFREE is launching a series of promotions in April, including a free upgrade to an eco-friendly home bathroom set with a purchase of $888 or more at any store. From April 17th to 23rd, customers who purchase the Green Tea Seed Moisture Essence and the Volcanic Clay Zero Pore Cleansing Mask at a physical store and bring their own shopping bag will enjoy a 15% discount.
This year, the brand is focusing on environmental protection and holding a seven-day bottle recycling event. Return empty bottles to INNISFREE stores and enjoy triple membership points. At the same time, purchase two designated flagship products and receive a Jeju Cherry Blossom Gel Cream or Jeju Cherry Blossom Tone-up Cream (worth $180) for free. Practice eco-friendly shopping and encourage carbon emission reduction! We also accept empty bottles from other brands, strengthening the public’s concept of environmental protection and joining hands to love the Earth.
EVOLCARE
EVOLCARE has always focused on product quality to protect the skin, while also emphasizing the importance of environmental protection. In addition to carefully selecting 100% natural and harmless ingredients, we also pay attention to the sustainability of product packaging materials. The packaging box is made of FSC™ certified paper, and the inner packaging is made of recyclable materials such as recycled plastic, which can be fully recycled.
To celebrate Earth Day, the brand has specially launched the Explorer gift set, which consists of 5 skincare steps. From cleansing, revitalizing, soothing, moisturizing to targeted repair, it enhances the skin’s overall regeneration, defense, and detoxification abilities. It allows you to take care of your skin attentively and contribute to protecting the Earth.
This year, the brand is implementing the EVOLCYCLE recycling program to encourage recycling. After each use of the product, simply store the old packaging in the EVOLCYCLE recycling bag. Once the bag is full, you can bring it to any EVOLCARE store for recycling and receive a complimentary EVOLCARE HK $10 cash voucher. The environmentally-friendly social enterprise, V Cycle, will transform the recycled EVOLCARE packaging into usable resources in a sustainable manner, extending the life of old materials.
