Muji, with its thoughtful and refined Japanese minimalist design, has been loved by consumers of all ages for many years. Whether it’s stationery, food, clothing, or home accessories, they are all highly popular. The brand’s beauty products have also gained a large following, with even Japanese girls who have tried countless beauty products continuing to repurchase Muji’s beauty products. Recently, the brand has compiled the top 5 best-selling beauty products from last year, so let’s together understand why everyone silently supports these beloved Muji products!
5th place: Aromatherapy diffuser
As a “stressed-out” urbanite, there’s nothing more appealing than aromatherapy products that have a relaxing and soothing effect! Muji’s aromatherapy diffuser has been on the market for many years and is still loved by everyone, consistently ranking high in sales. The diffuser uses ultrasonic vibration to release fragrance and can also be used as indoor lighting, creating a comfortable living environment.
Fourth place: Lavender essential oil
Since the aromatherapy spray is on the bestseller list, one of the best-selling essential oils to use with the aromatherapy spray is, of course, lavender essential oil, which is known for its relaxing and sleep-inducing effects among the many essential oils offered by Muji.
Third Place: Sensitive Skin Toner
Muji’s skincare products have an unbeatable cost-performance ratio, and their toner is a must-have affordable item for sensitive skin! The toner is specially designed for sensitive skin, made with natural water from the deep mountains of Japan, and infused with purslane extract, yuzu seed extract, ceramide-51, and hyaluronic acid, providing ample moisture and protection for dry skin. The fragrance-free, color-free, and alcohol-free mildly acidic formula has also passed allergy testing.
2nd place: Gentle Moisturizing Cleansing Milk
Equally popular is the gentle moisturizing cleanser, which incorporates natural moisturizing ingredients such as apricot juice and peach leaf extract. It gently cleanses the skin, removes dead skin cells, and cleanses the pores, while also providing sufficient hydration.
Number 1: Indoor Diffuser Essential Oil
The indoor rattan branch diffuser oil, which was only introduced in recent years, became the best-selling beauty product at Muji last year! The deep brown matte glass bottle design is understated and minimalist, making it a versatile addition to any home decor style. It is definitely a functional and aesthetically pleasing item! Among the many fragrance options, the grassy scent “Green” created by blending lavender and happy sage essential oils is the most popular.
