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September 20, 2022

Counting down the popular hall of cheap purchases #purchased items, Japan’s top 5 must-buy beauty products

I can travel to Japan soon! Do you miss the time of late-night bargain hunting at the Donki “Taobao” palace? Although there is always a Donki near you now, the Donki in Japan still has more flavor! Before heading to Japan, why not familiarize yourself with the must-buy Donki beauty products for Japanese people and add them to your shopping list!

On social media, simply search for #DonkiHotePurchase, and you’ll easily find that Japanese people are very willing to share their purchases of Donki’s new products. Looking through many shared posts, many Japanese women share trial reports of some beauty products, and the following five are currently the most recommended products by Japanese people.

Popular recommendation Kose face mask: Pore Minimizing Face Mask    ¥660 (7 sheets)

Combining fermented rice extract and ingredients such as CICA, it provides dual care for the skin, improving problems caused by dryness or sebum that lead to enlarged pores, restoring the skin’s water-oil balance, and regaining smooth and delicate skin texture.

Korean brand popular among Japanese people: VT CICA Cream ¥2,730

The main ingredient is centella asiatica, which provides versatile skincare benefits, including moisturizing, soothing, and calming the skin, while also improving redness and sensitivity issues.

Specially designed for dyed hair: SQMARCA Color Shampoo ¥2,730

This shampoo contains natural dyes, has a color-locking effect, allowing the hair dye to last longer. It contains hair care ingredients such as Australian nut oil, rose, magnolia, and lanolin, which are close to the pH value of hair, can nourish the hair, and maintain scalp cleanliness.

Must-have for eyebrow grooming: 2 Way Shaver   (price not specified)

Japanese women all share their feedback on using eyebrow and facial razors, among which this dual-use razor with two different heads is highly recommended by many. The small head can be used for shaping eyebrows, while the larger head can remove facial hair such as lip hair, making it very convenient. It is slim and lightweight, making it easy to carry in a makeup bag for whenever needed.

Multi-color Sparkling Eyeshadow: aZTK Eye Color ¥300

Many Japanese women share a very affordable eyeshadow powder from the aZTK brand, ladies who have used it highly praise its excellent color payoff, the texture is also smooth, and there are many color options to choose from, buying several can create a variety of eye makeup looks. Upon further investigation of this brand’s information, it was discovered that the brand is not from Japan, but from mainland China.

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