In recent years, the popular Japanese new generation actress Ayaka Miyoshi has unlocked a new identity and become the latest spokesperson for SK-II, bringing a youthful new look to the brand! She recently visited a tranquil retreat in the suburbs to shoot the video “PITERA™ & ME”, appearing without makeup to share with fans her spiritual journey with SK-II’s signature Facial Treatment Essence.
Quiet Room 24/7 Shooting New Gen Z Perspective Selfie Sharing Life and Skincare!
SK-II’s latest work “PITERA™ & ME” is the first short film series self-shot by the brand’s latest spokesperson, Ayaka Miyoshi, spending a spiritual holiday in this quiet retreat surrounded by nature. She takes the camera to share her personal life and interests from the perspective of Gen Z, allowing everyone to see another side of her behind the spotlight. Ayaka Miyoshi said that in order to create a better future self, she now spends more time taking care of herself, including skincare, and documenting her first time using SK-II’s Facial Treatment Essence1!
Start using the magical water early1 to create crystal clear skin!
Ayaka Miyoshi personally stated that SK-II Facial Treatment Essence has become her “new partner”! The refreshing and smooth texture of the Facial Treatment Essence made Ayaka Miyoshi fall in love after trying it. Her skin became crystal clear, hydrated, and radiant after use, exuding confidence from the inside out. No wonder she is not afraid of high-definition cameras even without makeup on her face, confidently presenting her most authentic self! Many girls think that the Facial Treatment Essence is a skincare product exclusively for mature skin, but Ayaka Miyoshi tells everyone through visible skin changes the importance of using the Facial Treatment Essence early and continuously, proving firsthand the transformation of skin destiny and dispelling misconceptions about the Facial Treatment Essence!
Classic PITERA™2 ingredient enhances skin smoothness and brightness in all aspects!
The SK-II Facial Treatment Essence that goddesses can’t get enough of1 is a multi-functional liquid essence containing over 90% PITERA™2, which is composed of a variety of vitamins, amino acids, and minerals extracted through a unique fermentation process of yeast strains. Similar to the composition of the skin’s natural moisturizing factors, the essence is easily absorbed by the skin. The Facial Treatment Essence1 can repair the skin, improve the skin barrier, and promote the renewal of the skin’s stratum corneum. With continuous use, the skin becomes increasingly translucent3, maintaining a youthful appearance.
SK-II Facial Treatment Essence HK$1,500*/230ml
Get started now and embark on your “PITERA™ & ME” journey!
Want to embark on a transformative journey with Ayaka Miyoshi, experiencing the miraculous effects of the SK-II PITERA™ Essence? Get your hands on the SK-II PITERA™ Experience Set now, with an introductory price to own the PITERA™ Essence (75ml), Facial Treatment Essence (30ml), and a facial mask (1 piece) all at once. Start today to achieve your ideal skin condition!
SK-II PITERA™ Experience Set HK$630*
Learn more: https://sk-ii.com.hk/product/first-experience-kit
*實際售價以零售商標示為準，零售商對商品的最終銷售、價格和促銷擁有完全的自主決定權。
1：「神仙水」為消費者對 SK-II 護膚精華的暱稱，並非產品正式備案名稱，非指產品功效，使用效果因人而異。
2：SK-II 的經典成分，指通過對一種特殊的天然酵母進行專門發酵過程後獲得的半乳糖酵母樣菌發酵產物濾液。
3：晶瑩剔透的肌膚指水潤透亮的肌膚。
