Makeup enthusiasts are getting happier day by day, with new brands constantly launching in the market. With more choices, some overhyped products that disappointed consumers are slowly being eliminated. The benefit of driving out the bad with the good, of course, goes to the consumers. In the second quarter of 2022, the new force that beauty enthusiasts around the world have been eagerly anticipating is Rhode, a personal brand led by Justin Bieber’s wife and supermodel Hailey Bieber. After waiting and waiting, Hailey finally announced on IG that Rhode will be launching in June!
The news about Hailey Bieber launching her own makeup brand has been circulating for a while, but there has been no sign of progress. While Harry Styles, Ariana Grande, Scarlett Johansson, and other superstars have entered the beauty market, everyone has yet to see Hailey’s business development. Slowly but surely, after much anticipation, Rhode is finally living up to expectations and getting ready to meet with fans.
How can Rhode break through in the post-rain spring-like star-studded beauty market? It is definitely the biggest challenge that Rhode faces. Fortunately, the mastermind behind the brand, Hailey Bieber, is actually a well-known beauty blogger. In addition to endorsing the beauty brand bareMinerals, she has also accumulated many beauty and makeup sharing videos. Her YouTube channel has over 1.54 million subscribers, with popularity and a strong background in beauty, she is not a beauty novice nor just a celebrity selling fame.
According to reports, Hailey Bieber’s personal brand Rhode will initially focus on skincare products, following the current trend of Green Beauty. Later on, they will also launch cosmetics, body care products, and even perfumes. In the recently released promotional photos, Hailey appears with a simple, radiant complexion, showcasing clear and natural skin without excessive editing of pores, freckles, and other minor imperfections. The untouched photos clearly convey the brand’s core values. Rhode is set to launch in June, so if you’re interested, you may want to follow the brand’s official Instagram for firsthand information!
