The NFT craze continues, with not only celebrities and fashion brands launching different NFT art projects one after another, but even the beauty industry is starting to develop in the NFT category. Recently, Guerlain has launched for the first time an NFT project named “The Reaverse,” featuring one of the brand’s iconic symbols, the bee, with significant environmental protection implications behind the plan!
“The Reaverse” NFT project has released a total of 1,828 Cryptobees art pieces to support the Vallée de la Millière nature reserve in France. 1828 is the year of the brand’s founding, a significant and meaningful number for both the brand and this innovative NFT project. The virtual bees also represent the brand’s flagship series Abeille Royale, with 1,828 unique Cryptobees each representing a piece of land within the Vallée de la Millière reserve with geographical coordinates, combining elements of plants and geology from the park, integrating biodiversity and sustainable development concepts into NFTs, bringing them into the metaverse.
There are 1828 #Cryptobees.
— Guerlain Reaverse (@guerlain_nft) March 31, 2022
Each one is unique and linked to a parcel of the future garden, you will be able to locate it via its geographic coordinates.
When a person buys an NFT, the money is used to finance the rewilding of the Millière Valley.#Tezos #CleanNFT #NFT pic.twitter.com/b1YbbZrtJQ
Cryptobees will be classified into four levels: super rare, rare, quite rare, and common rare based on the shape of the bees. The project will be issued on the Tezos platform, priced at 20 to 250 tez, approximately 70 to 900 euros, and will be available for sale on the NFT marketplace Objkt. All proceeds will be 100% donated to the Vallée de la Millière nature reserve in France, supporting ecological conservation and sustainable development work.
