“Black Widow” Scarlett Johansson recently launched her first personal beauty brand The Outset, shifting her focus from the entertainment industry to the beauty world, becoming a new member of the star-studded beauty girl boss club. Actively developing her side business, she has received support from Hollywood superstar friends, with even 56-year-old Robert Downey Jr. recently appearing to support her transition to a beauty influencer for The Outset!
In order to avoid direct competition with “seniors” Rihanna and Kylie Jenner, Scarlett Johansson’s brand temporarily focuses on 6 basic skincare products. The entire product line also follows the currently popular green beauty trend, clearly aiming to stand out among the many star-studded beauty brands with a less is more approach.
However, in such a fiercely competitive beauty industry, relying solely on the star halo of the brand founder is definitely not enough. In addition, Green Beauty brands are growing rapidly like mushrooms after the rain. In the world of movies, the “Black Widow” Scarlett Johansson, who has repeatedly fought and won, is also forced to put more thought into product promotion. Recently, a familiar face has appeared on the brand’s official IG social platform to showcase the products. This person is not a popular young actor, nor an international supermodel, but another superhero from Marvel movies, Iron Man Robert Downey Jr.
Robert Downey Jr. appeared in a black and white short film, dressed casually in home attire. Not only did he apply The Outset’s products to his face with a “steel straight man” skincare technique, but he also maintained his witty and humorous personality by wearing the brand’s makeup bag on his head, resembling the typical attire of a beauty blogger sharing their skincare routine after a bath. Throughout the entire film, Robert Downey Jr. did not speak, only guided by the voice of Scarlett Johansson. However, Robert Downey Jr. shared a simple and direct endorsement on his own Instagram with the phrase “I’m all in.” Will this straightforward endorsement increase your interest in The Outset?
