Supporting sustainable development has been one of the corporate goals of major fashion and beauty brands in recent years. In addition to reducing waste at the source and using renewable resources, implementing packaging recycling programs to encourage consumer support for environmental protection is essential. Recently, the beauty brand Lush, which has always supported environmentally friendly packaging, even zero packaging, has launched a recycling program called Bring it Back locally.
To enhance everyone’s awareness of packaging recycling and consumption habits, the brand has launched a new product packaging recycling program. You can bring clean and eligible Lush product packaging to any Lush Hong Kong store for recycling. The brand will collaborate with local environmental organization V cycle to transform the recycled packaging into other raw materials. For each eligible recycled product, you will receive a HK$5 refund, or you can exchange 5 eligible product packagings for a fresh face mask, to incentivize fans to join the environmental movement.
For those who love beauty and the earth, start developing the habit of collecting empty product bottles from now on. This not only reduces environmental damage but also brings a little reward. Why not take such a time-saving and effortless action?
