Female celebrities have great potential for developing side businesses in makeup. Rihanna and Kylie Jenner have become millionaire and billionaire businesswomen respectively with Fenty Beauty and Kylie Cosmetics. However, recently, both of these girl bosses have become pregnant. Kim Kardashian, the reigning queen of the beauty world who has long been involved in the makeup industry, sees this as an opportunity to launch a skincare line this spring, preparing to once again make a splash in the celebrity beauty world.
Despite being caught in a love triangle between her current boyfriend and ex-husband, Kim Kardashian’s determination to develop her personal career cannot be stopped. In addition to continuing her legal studies, she is also preparing to revamp her personal beauty brand, KKW Beauty.
Earlier in 2020, beauty conglomerate Coty acquired a stake in KKW Beauty, and then until last August, the brand suddenly deleted all past posts from Instagram, leaving only a notice with the main content stating “temporarily closed to welcome a new direction in the future.” Fans waited for almost half a year, and Coty Group CEO Sue Y. Nabi recently revealed to the media that the group will launch a completely upgraded new skincare series with Kim Kardashian this spring, with both packaging and formulas upgraded.
According to reports, the upcoming skincare series will use innovative and effective formulas, with packaging design focusing on sustainability. The brand will concentrate on developing skincare products at this stage and will not venture into the field of cosmetics. What innovative and trendy things will this queen of topics bring to everyone this time, and will Kim, who is determined to divorce Kanye West, change the name of KKW Beauty, which represents “Kim Kardashian West”? Let’s wait and see!
