Natural skincare enthusiasts rejoice! Japanese brand Shiseido has created a new eco-friendly skincare line called BAUM, set to debut in May. The brand’s products are made with pure natural ingredients and packaged in oak wood with woodworking aesthetics that align with sustainable principles, exuding a luxurious feel. To learn more about the brand, keep reading~
BAUM takes “the power of trees” as the founding concept of the brand, focusing on the growth, water storage, and environmental defense functions of trees as the core. The brand infuses the vitality of trees into its products, in line with the concept of “coexisting with nature,” providing the highest quality and healing care for users of different ages.
The first batch of BAUM’s 45 skincare products includes essences, creams, makeup removers, and facial cleansers, with ingredients boasting the use of 90% natural ingredients, without adding any colorants, fragrances, preservatives, or chemicals, making them suitable for all skin types, including sensitive skin. The products’ fragrance is made from natural tree essences, fresh and elegant, making you feel like you are in a forest when using them, perfect for summer skincare.
However, the editor thinks that the packaging of the product is the most worthy reason to buy! The oak bottle is full of style and artistic sense, and I believe it will definitely become a must-have item for posting on IG~ The wood used in the packaging is actually from the KARIMOKU furniture manufacturer’s recycled wood waste, BAUM recycles it for reuse, which really adds a lot of points to the environmental protection concept!
In addition, BAUM will soon open its first flagship store in Japan, using mainly wood, stone, and bamboo as decoration materials, in line with the overall brand concept. If you have the chance, be sure to visit!
圖片來源： @baum_global
