After the Japanese brand SUQQU landed in Hong Kong, the long-awaited popular Korean makeup and skincare brand JUNG SAEM MOOL BEAUTY (JSM Beauty) has also announced its upcoming arrival in Hong Kong! JSM Beauty is a hot brand in Korea, leading the trend of “Korean transparent makeup” and created by the makeup master Jung Saem Mool, who has collaborated with many Korean female stars! Finally, the brand has officially landed in Hong Kong, so let’s introduce 5 must-buy hot items. While waiting for the store to open, why not target them here first!
Female students who are interested in Korean makeup styles must know the name of this makeup master, who is the designated makeup artist for many top Korean female stars, such as Jun Ji Hyun, Lee Hyori, Song Hye Kyo, Kim Tae Hee, BoA, and many more. In 2015, Jung Saem Mool (Chinese name: Zheng Xuan Mo) founded JSM Beauty, which has been very popular among girls around the world since its launch. From skincare, makeup base, foundation products to cosmetics, everything is available. Basically, the out-of-stock rate for each beauty product is extremely high, so you really have to be lucky to buy it!
The brand has invited Lee Hyori to be the first Korean brand ambassador this year, hoping to expand the brand’s influence in the global beauty industry! JSM Beauty has already launched products in the United States, China, Japan, Thailand, and Singapore, and recently announced its official launch in Hong Kong. The online store will debut in February and will be available at Lane Crawford Times Square in April!
5 must-have popular items from JUNG SAEM MOOL BEAUTY
Long-lasting concealer bare skin cushion foundation
JSM Beauty’s best-selling product is definitely their flagship base makeup series! The long-lasting concealer bare skin cushion foundation is infused with high moisturizing ingredients, greatly improving skin texture, while also highly adhering to the skin and providing a continuous source of moisture while applying makeup. The lightweight and adhering makeup texture effectively brightens the skin, giving a natural bare skin makeup effect. All-day long-lasting adherence, non-dulling, non-cakey, keeping the skin fresh and translucent for a long time, perfectly creating flawless and hydrated Korean-style beautiful skin. Girls who pursue natural bare makeup will definitely not miss out!
Long-lasting concealer bare skin cushion foundation HK$300
Micro-particle essence setting spray
In addition to the must-have cushion foundation, JSM Beauty’s setting spray is also a star bestseller that you can’t miss. With just one spray, it can strengthen the skin, hydrate, and set makeup with a radiant finish! The thermal water from Czech Republic contains 10 types of minerals, fine like steam, dispersing on the skin’s surface to replenish moisture and regulate the skin’s oil-water balance. The double-lock water technology allows moisture to penetrate deep into the skin’s layers, locking it in for highly effective hydration. The fine water molecules that adhere to the skin’s surface can enhance makeup longevity, maintaining a perfect makeup look all day long.
Micro Essence Setting Spray HK$220/ 120ml
Further reading:
- Natural goddess without error! “Queen of Tears” Jin Zhiyuan’s 5 major beauty skin secrets revealed, slimming face and reducing swelling with one tool!
- Japanese luxury brand SUQQU enters Hong Kong! In addition to powder foundation, there are also these popular beauty products that are must-buys
- CELINE officially enters the beauty world! The first satin lipstick will be launched this fall
Pearl Radiance Hydrating Face Cream
The secret weapon for Korean stars to achieve long-lasting hydrated skin! This fermented pearl water contains natural moisturizing factors that deeply penetrate the skin, instantly absorbing into the skin’s deepest layers upon application. After application, it transforms into a creamy texture, forming a film on the skin to lock in moisture for an extended period. With natural pearl extracts, it effectively brightens the skin’s radiance and addresses dullness and yellowing issues. Ceramides and panthenol strengthen the skin barrier, providing long-lasting hydration without dryness, helping the skin achieve its best condition before makeup application!
Pearl Brightening Moisturizing Cream HK$350/ 50ml
Brightening Sunscreen Primer SPF 50+/PA +++
A pink sunscreen makeup base cream that can instantly brighten the skin tone and drive away dullness! Want to create a natural radiant skin? Why not try this brightening sunscreen makeup base cream, the pink base cream can brighten dull skin, easily creating a bright complexion. Gently fill in the sunken areas and fine lines, creating a perfect base for long-lasting makeup. The added mineral complex can hydrate the skin, creating a moisturized skin base, highly recommended for girls who like natural or light makeup!
Classic glossy lipstick
The final highlight is the newly launched classic shiny lipstick! Using SILK-SHINE OIL to create a natural silky shine, bright and not sticky, interpreting a bright shiny makeup look. The new shiny texture and smooth formula instantly moisturize the lips, while also covering lip lines, making them appear fuller and more tender visually!
Brand new classic glossy lipstick HK$200
Makeup artist-designed lipstick shapes effortlessly create delicate lip makeup, designed specifically to fit the lips, effectively and precisely outlining lip makeup. There are a total of 5 colors, ranging from natural nude shades, brightening rose pink, to mood-changing berry colors, making makeup matching easy and user-friendly.
