Dior has surprised everyone this year by launching the most luxurious lipstick in the history of the beauty industry: the first-ever custom-made lipstick made of “ceramic” called “Rouge Premier”. This news has immediately caught the attention of beauty enthusiasts! Dior has even revealed the process of creating this high-end lipstick, providing a rare glimpse into its production, which has definitely satisfied the curiosity of many lipstick lovers! What makes this lipstick, priced at nearly 5,000 yuan, so remarkable and valuable?
The lipstick case collaborates with the French century-old ceramic workshop Bernardaud. After 5 years of time and 15 intricate steps, involving approximately 50 craftsmen, it combines craftsmanship and great technological innovation to ensure that the ceramic case is pure white and flawless. Only then can it create one precious Rouge Premier custom lipstick after another, subverting the tradition of makeup and achieving Dior’s most perfect and captivating work of art!
Dior Rouge Premier is definitely the top choice for creating lipstick of boutique quality, just like the spirit of haute couture. What makes Dior Rouge Premier so captivating is its exquisite packaging design. The ceramic tube is adorned with a hand-drawn classic toile de Jouy pattern, inspired by the motif chosen by Mr. Dior himself for the walls of the first Colifichets boutique at 30 Montaigne Avenue. It has been reinterpreted by Maria Grazia Chiuri and has become one of the iconic aesthetic criteria of the haute couture collection. Now, it has evolved into an important element of the Rouge Premier custom lipstick!
The toile de Jouy pattern is presented in the iconic Gris Dior, a pearl gray color that Mr. Dior admired, resembling an oil painting on a ceramic shell. The oval-shaped metal medallion from the 18th century that adorns the exterior walls of the boutique inspired the unique design of the Rouge Premier haute couture lipstick, adding a finishing touch to the extraordinary lipstick case that rivals custom-made high fashion. It is like the birth of a delicate and timeless Dior luxury fashion accessory, making the lipstick not just a cosmetic product, but an essential fashion accessory that is a statement every time it is used.
The exquisite craftsmanship and supreme quality embodied in every detail of Rouge Premier are unprecedented and truly admirable! From the casing to the two metal medallions serving as decorations, the lipstick is entirely made of ceramic and metal, finally adorned with a precious 18K gold veneer, presenting the Rouge Premier haute couture lipstick that combines art, craftsmanship, and design, breaking the boundaries of French luxury!
Dior’s Creative and Image Director for Makeup, Peter Philips, said: “I draw inspiration from the world of haute couture to create a unique and new lipstick. Professional knowledge and skills are the key to Rouge Premier haute couture lipstick. Whether it’s the formula, color selection, or packaging, it showcases a lip makeup product that embodies the concept of haute couture. This pursuit of perfection and extraordinary Rouge Premier haute couture lipstick finally brings the dream lip makeup to life.”
Further reading:
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- 【SS24 Paris Fashion Week】Valentino Embossed Craftsmanship, Depicting the Beauty of the Female Body
- 7 Must-Buy List! 2023 Autumn/Winter Lip Makeup Trends: Soft Matte, Subtle, Long-lasting Color
In addition to the upgraded appearance, this time we are launching 12 fashionable and versatile shades, ranging from nude to bright red, pink, coral, burgundy, and reddish-brown, to meet the lip makeup needs of various skin tones and lip colors. Combining high-concentration pigment particles, we have also specially infused 24K gold particles, creating a full and translucent lip makeup with a radiant glow, which is also a stunning color to enhance your style and complexion. It is worth mentioning that each shade comes with a specific number, making the color characteristics clear at a glance, and every detail is meticulously crafted!
In the new Rouge Premier custom lipstick advertisement, Dior’s long-time brand friend and photographer Brigitte Niedermair personally took charge, overlapping the toile de Jouy pattern on the surface to create an elegant lace effect, playing with a translucent texture, highlighting the pure beauty of the lipstick!