CHANEL has always created countless beloved classics. This year, it pays tribute to the brand’s origins by incorporating classic elements into its creations. It continues to follow a bold and avant-garde path, introducing its first transparent glass lipstick: 31 Le Rouge. Luxurious, fashionable, and exquisitely perfect, it is truly irresistible from the inside out. It is definitely one of the must-have cosmetics in life!
The newly launched 31 LE ROUGE is CHANEL’s first lipstick with a glass packaging. It took 4 years for the Japanese glass artisan to meticulously carve out the sleek lines of the lipstick case, making the exquisite and luxurious lipstick a unique work of art!
The lipstick tube made of glass is transparent and clear, like a prism that refracts light. The cut surface of the lipstick tube imitates the mirrored walls of 31 Rue Cambon in Paris, paying homage to the origin of CHANEL’s creation. It is always the most eye-catching fashion accessory when taken out for touch-ups.
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In addition to outstanding appearance, the lipstick formula has moisturizing, protective, smooth, firming, and shaping effects, and is added with cellulose powder and iridescent pearl shell. With just one swipe, it has a long-lasting satin finish and nourishes and moisturizes at the same time! Who wouldn’t be tempted by such a convenient and perfect makeup effect?
It is worth mentioning that CHANEL’s Chief Perfumer, Olivier Polge, and the CHANEL Fragrance Laboratory have specially crafted the fragrance for this 31 LE ROUGE collection, giving it a unique scent of gardenia flowers that brings an ultimate sensory experience. The CHANEL logo is also adorned on the lipstick for the first time in a relief form, concealing two stunning details.
In addition, 31 LE ROUGE offers refillable packaging that combines environmental friendliness with fashion, showcasing the brand’s forward-thinking nature and noble concept of “beauty”! The lipstick is housed in an aluminum tube that can be recycled, allowing you to continuously use different lip colors according to your mood and style. When going out or traveling, you only need to carry one tube, allowing you to freely change colors and perfectly embody Gabrielle Chanel’s philosophy.
CHANEL 31 Rue Cambon Lipstick Set HK$2,820
Carefully blended by the CHANEL Makeup Studio, these 12 shades are inspired by the brand’s traditional elements and embody the spirit of precision and meticulousness in haute couture creation. This effortless fashion is born. Each color has its own story, revealing the inspiration behind one of Gabrielle Chanel’s creations or symbolizing one of her cherished possessions.
The main focus is on the 6 color numbers that are comparable to high-end custom-made clothing, including the lining inspired by the classic handbag #Rouge 2.55, the color #Rouge Fétiche that Chanel women consider as a talisman velvet ribbon, the #Rouge Beige that pays tribute to innovative ideas, the material color #Rouge Roman used for the beloved book cover, the upcoming holiday series Rouge Croisière, and the color Rouge Privé that surrounds the creative studio’s mirror wall staircase and famous “Mademoiselle Privé” sign on the door. From gentle natural beige, fresh deep red, sunset orange to deep and elegant pomegranate red, there is a wide range of options to satisfy your different moods and styles, allowing you to freely express your personality!
