Victoria Beckham recently attended Paris Fashion Week in France with her husband David Beckham and their son. As we all know, the schedule for Paris Fashion Week is very tight, but Victoria still found time to do an Instagram live from her hotel room, sharing her makeup tips and actively promoting her personal beauty brand. However, unfortunately, when David Beckham’s sister said “I have no makeup on” at the beginning of the live stream, she was attacked by netizens and faced a massive backlash instead of successfully promoting her products.
48-year-old Victoria Beckham’s personal fashion brand has received recognition within the industry, but the positive reviews have not been reflected in sales figures. Over the years, it has been criticized for underperforming and has required investments from her husband, David Beckham, to save the company. Seeing the successful development of Hollywood stars’ beauty businesses, Victoria has also entered the beauty market in recent years, launching her own beauty brand, Victoria Beckham Beauty, which offers skincare and makeup products. As a businesswoman, VB is actively promoting her brand, frequently filming videos or live streaming to share skincare and makeup tips. Her down-to-earth sharing has been well-received by her fans.
However, recently, when Victoria live-streamed in a hotel room in Paris to promote the brand’s new Satin Kajal Liner, it caused dissatisfaction among fans. The short video uploaded in just four days has already accumulated nearly 1,500 critical comments. Victoria, wearing a bathrobe and hair clips, politely greeted fans at the beginning of the live-stream and then mentioned that she had just taken a shower and was in a bare-faced state. She continued to share how to create VB-style smoky eyes using the latest eyeliner.
But the focus of netizens is not on makeup tutorials, but on her statement “I have no makeup on”. And indeed, from the screen, Victoria’s skin condition at that time was very different from the commonly recognized “bare face”. There is obvious makeup on her eyebrows, eyelashes, and eyeliner, and there is also a concealer-like effect on the eye bags. No wonder many netizens commented, mocking her “No makeup on, pleaseeeee! Screaming!!” and “foundation concealer and powder are make up my darling”. What do you think of Beckham’s claim of “No makeup on”?
