Waking up, fashion enthusiasts received the most difficult news to accept – Alessandro Michele announced his immediate departure from Gucci as the brand’s creative director on his personal Instagram.
Since 2015, Alessandro Michele has infused his favorite and most skilled retro romantic aesthetic into Gucci, bringing a new turning point of aestheticism to the brand. Whether it’s fashion or the Gucci Beauty makeup collection, they have been completely transformed. Unfortunately, all good things must come to an end, and the unstoppable wave of romanticism cannot withstand the digital game of the commercial society. The beauty of Alessandro Michele’s era at Gucci and Gucci Beauty will forever remain in the hearts of fashion and beauty enthusiasts.
Before Alessandro Michele joined Gucci in 2015, the brand was shaped by two former leaders, Tom Ford and Frida Giannini, as a representation of glamour and sensuality. However, after Alessandro took over, the brand’s style underwent a complete transformation. His unique retro aesthetic is unforgettable, and his strong personal style has ushered in a new era for Gucci. In addition to bringing substantial financial success to the Kering Group, the brand has also become a favorite among the new generation of stars. Every Gucci total look worn by Jared Leto, Harry Styles, and Billie Eillish often becomes a trending topic.
In addition to fashion, Alessandro Michele has also brought revolutionary changes to Gucci’s beauty brand, Gucci Beauty. In the past, he completely revamped the glamorous style with a combination of light pink and rose gold packaging for mascara, and gradually introduced powder, eyeliner, eyeshadow, and other products with the same romantic and aesthetic design. He also frequently releases limited edition makeup products with rich vintage patterns such as flowers, stars, and lions, which quickly gained popularity in the beauty industry and became a new favorite on women’s dressing tables.
The influence of Alessandro Michele is not only limited to products. His ideas about unisex and eccentric aesthetics have also reshaped the development of Gucci Beauty, influencing the younger generation’s pursuit of beauty. The protagonists in Gucci Beauty’s advertisements are no longer typical beauties, but representatives of different skin tones and age groups. Gender boundaries are also becoming blurred, and the sight of men painting their nails or wearing lipstick is portrayed as naturally as can be in Gucci Beauty’s advertisements.
I have to admire Alessandro Michele’s dedication to beauty and romanticism, but unfortunately, we won’t be able to see any more sparks from Alessandro Michele’s collaboration with Gucci in the future. It’s the end of an era, and no amount of talent can ultimately overcome sales figures. It’s time for the beauty to come to a close, and let’s all wait patiently for the future development of Gucci and Gucci Beauty!
