The competition in the celebrity-owned makeup brand market is extremely fierce. In addition to competing against the almost monopolistic Kylie Cosmetics and Fenty Beauty, they also have to fend off newcomers like Kate Moss and Scarlett Johansson. Even the queen Lady Gaga is working hard to develop new products to capture consumers’ hearts. Recently, Lady Gaga’s personal makeup brand, Haus Labs, has attempted to challenge the “foundation queen” Fenty Beauty by launching a brand new base makeup series!
Lady Gaga, the queen of pop, has always been known for her bold and innovative makeup looks, which have garnered her a strong following. In 2019, Gaga further amplified her extravagant makeup aesthetic with her personal brand, Haus Labs, successfully attracting a large number of makeup enthusiasts who appreciate creative looks. In just 3 years, Haus Labs has quickly risen to become one of the top three most popular celebrity makeup brands, following closely behind Kylie Cosmetics and Fenty Beauty.
Arriving in the fourth quarter of 2022, Lady Gaga is even more unreservedly pulling out all the stops, teaming up with a Korean team to jointly develop a brand new foundation makeup series, which has already caused a buzz on social media just after its market release. To promote this new foundation work, Gaga herself has abandoned her usual heavy makeup look, almost appearing in promotional photos with a bare face, showcasing a simple and light style along with her goddess-like flawless skin condition that has caught everyone’s attention online.
This series of foundation is a skincare-grade foundation. In addition to being created by a Korean beauty production team, even the product is produced locally in Korea, making it 100% made in Korea. The product emphasizes all-around effectiveness, not only possessing the light and translucent advantages of Korean base makeup, but also maintaining the high coverage advantages of Western foundation. Furthermore, the foundation also incorporates plant-based ingredients that effectively soothe redness and improve sensitive conditions, giving the makeup a skincare function. No wonder this product, which has just been launched at Sephora, has become a new favorite among beauty influencers!
